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Book Nook provides readers with insights into the world of books. Vick Mickunas takes you into the center of the publishing world with the latest book buzz, book reviews, and exclusive chats with authors..Home > Blogs > Book Nook > Archives > 2007 > April > 11 > Entry
a ballyhoo out of the strike zone
The new Mickey Mantle “novel” just arrived in the mail. Originally scheduled for publication by the now defunct Regan Books. The book was picked up by The Lyons Press. They just did a Mantle-esque print run of 250 thousand copies.
“7—the Mickey Mantle Novel” by Peter Golenbock has already gotten some poor press. Nevertheless, the publisher was able to find some positive blurbs for the book. They must have made some solicitations to obtain them?
Ed Randall, the host of “Ed Randall’s Talking Baseball” on WFAN radio in New York says: “Mickey Mantle was a nice bunch of guys.”
Robert Lipsyte, a former columnist and sportswriter for the New York Times says: Mickey Mantle was the most fascinating ballplayer I ever covered.”
Richard Sandomir of the New York Times calls the book “a comic, wild, sad, and salacious reimagining of the late Yankee’s life….”
The front cover has a photo of the Mick clubbing a dinger. There is no title on the cover, merely a small warning tag. It reads: “WARNING : Mickey says: If y’all don’t want to read about sex, don’t buy this book.”
Now that’s MARKETING. I’ll let you know if the hype is merely tripe.
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