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Book Nook provides readers with insights into the world of books. Vick Mickunas takes you into the center of the publishing world with the latest book buzz, book reviews, and exclusive chats with authors..Home > Blogs > Book Nook > Archives > 2010 > June > 03
Thursday, June 3, 2010
Amazon fights back-Kindles are coming to Target…
Amazon.com is fighting back in the eBook reader wars. Apple just announced that they have sold 2 million iPads during the first 2 months that the product has been available.
Amazon’s propietary eBook reader, the Kindle, has been the early leader in the eBook market. Now Amazon’s fighting back as this market just keeps getting more competitive. Apple has retail stores for selling their iPad, a tablet computer that is ideal for reading eBooks. Barnes & Noble is selling their Nook eBook readers at their retail locations. Many other competing devices are available at “brick & mortar” stores.
Amazon has been selling all those Kindles on-line. Until now. Amazon just announced that as of this Sunday you will be able to purchase Kindles at many Target locations as well.
Now that Amazon will be selling their leading product, the Kindle, in retail stores we will see that the battle for eReader dominance will continue to escalate. This should be interesting…remember VHS vs. Beta? Yesterday’s technology wars are the eBay collectibles of today.
For more on the story click HERE:
Oh, and here’s a link to a story about Target’s test marketing of the Kindle: click HERE:
Vick Mickunas
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