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Home > Blogs > Ohio politics > Archives > 2008 > September > 09 > Entry
Eye On Ohio: Obama’s ‘Same’ ad
By Anthony Shoemaker
The ad: “Same,” 30 seconds.
Producer: Barack Obama campaign.
Where to see it: It’s airing in battleground states, including Ohio. View it at DaytonDailyNews.com/eyeonohio.
Script: (Announcer) “They share the same out-of-touch attitude. The same failure to understand the economy. The same tax cuts for huge corporations and the wealthiest 1 percent.
“The same questionable ties to lobbyists. The same plan to spend $10 billion a month in Iraq when we should be rebuilding America.”
(John McCain): “I voted with the president over 90 percent of the time, higher than a lot of my even Republican colleagues.”
(Announcer): “We just can’t afford more of the same.”
(Obama): “I’m Barack Obama and I approved this message.”
Video: The ad starts out with happy music — it would play easily in a Disney movie — and then shows still images of McCain with President George W. Bush.
The first has Bush and McCain almost in an embrace with the words “THE SAME” over the photo. The second shows Bush waving with McCain behind him. This time the words “THE SAME” appear along with the phrase “failure to understand the economy.”
The third image shows McCain arriving at the White House. This time the words “THE SAME” appear along with “tax cuts for corporations and the wealthy.”
In the fourth image, McCain and Bush are smiling while the words “THE SAME” are paired with the phrase “questionable ties to lobbyists.”
In the next image, McCain and Bush are side-by-side, “THE SAME” again covers the image. The type says “plan to spend ten billion a month in Iraq.”
The photos of the duo are followed by a video of McCain saying, “I voted with the president over 90 percent of the time.”
The final scene of the ad shows Obama and running mate Joe Biden — with their shirtsleeves rolled up — and the phrase “Obama/Biden, for the change we need.”
Analysis: The Obama campaign has picked its theme: that a McCain presidency would be more of the same. This ad continues to beat that drum and suggests that, in the wake of the Republican convention, the game plan hasn’t change.
Regarding McCain’s statement that he voted “90 percent of the time” with the president: According to Congressional Quarterly and FactCheck.org, that figure actually was 95 percent for 2007. McCain voted 90 percent of the time with the Republican Party that year. CQ says that in previous years, though, McCain voted less along party lines. In 2005, he sided with the president 77 percent of the time; that was his lowest.
CQ also shows that Obama voted with Bush 40 percent of the time in 2007.
Anthony Shoemaker is an editor at the Dayton Daily News. E-mail: ashoemaker@coxohio.com.
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