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Eye On Ohio: Obama ‘Zero’ ad
By Laura Bischoff
Dayton Daily News
The ad: “Zero,” 30-seconds. Producer: Obama for America.
Where you can see it: It’s running nationally on cable TV. View it at DaytonDailyNews.com/eyeonohio.
Script: Announcer: “Number of minutes in debate: 90. Number of times John McCain mentioned the middle-class: Zero. McCain doesn’t get it. Barack Obama does.”
Obama: “The fundamentals of the economy have to be measured by whether or not the middle class is getting a fair shake. … And when you look at your tax policies … you are neglecting people who are really struggling right now. I think that is a continuation of the last eight years, and we can’t afford another four.”
Obama voice-over: “I’m Barack Obama, and I approve this message.”
Video: The ad opens with letters being typed over a black screen about McCain’s failure to mention the middle class in the first presidential debate. Then it shows clips from the debate of Obama talking about the economy.
Analysis: The spot uses the debate footage to paint McCain as out of touch with the middle class because he failed to mention it by name. Factual, yes — McCain didn’t use the words “middle class” — but fair is another question. McCain said on ABC News’ “This Week” that he was referring to everyday Americans during the debate when he spoke about people on Main Street struggling and paying the price for greed on Wall Street.
Obama criticized McCain’s tax policy during the debate. Both candidates favor tax cuts, but Obama’s tax-reform package is generally targeted to help the middle class, while McCain favors broader tax changes that would benefit even the wealthy.
McCain favors lowering the corporate tax rate from 35 percent to 25 percent, doubling personal exemptions for dependents to $7,000 and extending the Bush tax cuts for all.
Obama favors extending the Bush tax cuts for everyone but the very wealthy, expanding the earned income tax credit for low-income Americans, eliminating income taxes for seniors making less than $50,000 and closing business tax loopholes.
Laura Bischoff is a reporter for the Dayton Daily News. E-mail: lbischoff@dayton dailynews.com.
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