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Ellen Belcher is the Dayton Daily News opinion pages editor. She writes about state government, education, the environment, higher education and all things Dayton.
Martin Gottlieb is an editorial writer and columnist for the Dayton Daily News opinion pages. He focuses on the political process itself and does such national issues as war, the economy, taxes and Social Security, as well as a hodge-podge of local and state issues.Home > Blogs > A Matter of Opinion > Archives > 2008 > January > 18
Friday, January 18, 2008
Get Midwest — or not?
The Dayton Development Coalition has unveiled a new branding campaign for the 12-county Dayton region.
The slogan is “Get Midwest … We Think of Everything … Dayton region.”
So, whadya think? Will it stick? Does it resonate? The coalition spent $1.5 million over two years developing the campaign. Surveys, focus groups, interviews and more were part of the process.
Next up is a $2 million marketing campaign. That money is coming from the Mathile Family Foundation, while the development bills were paid with state funds and private contributions.
Will it sell us? Do you love or hate it? Have any better ideas?
