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Kevin Riley: DDN highlights flu risk, breast cancer month | A Matter of Opinion
 

Home > Blogs > A Matter of Opinion > Archives > 2009 > October > 02 > Entry

Kevin Riley: DDN highlights flu risk, breast cancer month

Sunday’s newspaper contains a large package of stories and information about this year’s flu season.

Our goal in the newspaper and at DaytonDailyNews.com is to make sure you have all of the information you need to cope with the flu, which experts expect to be especially bad this season.

It’s already hitting our schools and workplaces. We’ve reported that area hospitals planned to prohibit children under 14 from visiting patients, in an effort to control the spread of the flu.

Flu coverage is one of two unique efforts we’re making this fall — efforts that are in line with bringing you the community’s stories and helping identify what’s really important to our readers and residents.

Our job is to provide you with information you can use to live better and create positive change in our community. That’s why we’ll cover the flu season and highlight breast cancer awareness this month.

Our flu coverage is part of a cooperative effort by Ohio’s eight largest newspapers. At a recent meeting of the newspapers’ editors, we realized that each newspaper was hustling to cover the flu season.

The newspapers have been working together for a couple of years, and we now routinely share stories with each other. For example, last week we funded The Ohio Newspaper Poll and reported on opinions about the upcoming state vote on casinos.

The eight newspapers have an important goal: to work together for the greater good of Ohio and its residents by providing the information they need.

Susan Goldberg, editor of The Plain Dealer in Cleveland, suggested we pick a “Flu Sunday.”

We agreed to produce stories that would help our roughly 4 million readers cope with the season and examine preparedness.

We hope it helps you, and we hope you’ll let us know what else we can do for you. At the Dayton Daily News, we’ve also chosen to highlight October as Breast Cancer Awareness Month.

We’ll provide special coverage of the disease, and we’ll provide the information you need to donate, get involved and understand the fight against breast cancer.

We kicked off our coverage last Sunday. Staff writer Mary McCarty wrote the moving story of the “Noble Circle,” a unique support group for women battling cancer that was founded by eight breast-cancer patients.

Each day in October, we’ll publish a story of inspiration about breast cancer survivors, their families and efforts to battle the disease. They will be available here.

Our readers tell us they want information that helps them do something about breast cancer and to help those affected.

We’ve made a commitment well beyond telling the stories of breast cancer. In this case, we find ourselves participating as part of the story. After all, our staff lives here, and many of their lives have been touched by breast cancer. We’ll be demonstrating a commitment to our community, not just by words, but actions, too.

We’re a sponsor of the Making Strides Against Breast Cancer walk on Oct. 17. Our goal is to make the walk, which starts at 10 a.m. at Fifth Third Field, the largest ever. You can register here.

And on Oct. 17, your Saturday newspaper will be printed on pink paper as a tribute to those affected by breast cancer.

Our advertising and subscription groups have committed to donating a portion of the money we receive from sales in October. And part of the newsstand sales of the commemorative “pink paper” will also be donated to the American Cancer Society.

You can find information about how you can get involved in our newspaper each day or online here.

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