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Home > Blogs > Here's the Deal > Archives > 2008 > December > 11 > Entry
From markdowns to markups
You gotta love supply and demand — or, maybe love is too strong a term.
Beth Pinsker, writing for the Web site walletpop.com, had a story Tuesday, Dec. 9, about how some of the hottest toys of the season — including the Crayola Glow Station and U-Command Wall-E — are running out of stock at many online toy retailers, but are available at Amazon.com … at much higher prices.
For instance, they said the U-Command Wall-E, originally priced at $59, was selling for $129.99 through Amazon.
That was Tuesday. I just checked the site again today, and the toy is now $136.99.
Of the pricing, Pinsker quotes one of Amazon’s merchants, who asked to remain anonymous, and it was explained like this: “it’s basically supply and demand. We sell toys very similarly to stocks.”
Have you seen similar markups this season?
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