Bellbrook graduation 2012
Fairfield Senior 2012 graduation
Kroger Aquatic Center opens
Home > Blogs > Here's the Deal > Archives > 2009 > May > 05 > Entry
Study: 97% regularly buy store brands
Brand loyalty ain’t what it used to be — unless you count loyalty to a store brand.
Consumer Reports noted a recent study Monday, May 4, that an astounding 97 percent of households buy store brands of food on a regular basis.
CR said that although the rougher economy may have pushed more folks to stock up on store brands, their sales have been growing steadily for more than a decade, according to market research experts at NPD Group.
NPD also noted that one-third of consumers who bought store brands have household incomes of $70,000 or more.
CR said that store brands sell for 25 percent less, on average, than the big names.
The consumer site said it has been preaching the benefits and tastiness of store brands for years. However, I have found that some things taste good in the store brands, while others just don’t compare.
For instance: Store brand canned vegetables, good; store brand Parmesan cheese, bad.
What kinds of store brand foods do you like? Which do you hate?
Permalink | Comments (0) | Post your comment | Categories: Consumer interest
Comments