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Compiled by "Smart Mouth" columnist Amelia Robinson, Seen and Overheard is fueled by juicy tidbits, oddball tales and strange sightings.
Home > Blogs > Seen and Overheard > Archives > 2009 > May > 08 > Entry
Company admits it ‘boobed,’ busty women declare bra victory
Britain’s largest clothing retailer has kneed to the big bust community.
Mark & Spencer has ended its policy of charging a 2 pound ($3) surcharge for size DD and larger bra.
The retailer on Friday, May 8, ran full page ads in several major British newspapers apologizing for the what has become know as the ‘boob penalty.’
The “We Boobed” ad featured a large breasted woman in a green bra. The company apologized for its mistake and offered a 25 percent reduction in all bras of all sizes for the next two weeks.
“It’s true our fantastic quality larger bras cost more money to make, and we felt it was right to reflect this in the prices we charged. Well, we were wrong, so as of Saturday 9 May, the storm in a D cup is over,” the ad reads.
More than 15,000 women gave their names to the Facebook.com campaign Busts 4 Justice.
“Busty ladies, and anyone else with a vested interest in busty ladies, in fact anyone with a vested interest in simple justice, join forces to end this blatant discrimination. We need your, er, support,” the Facebook pages reads.
The group declared victory Friday.
“They didn’t want a lot of big-breasted women storming their meeting,” 19-year-old Becky Mount, a co-founder of the Busts 4 Justice, told the Associated Press. “I think they realized they were dealing with a much bigger force than they thought originally, and that we weren’t going to go away.”
The new policy brings M&S into line with other major retailers in Britain.
What do you think? Comment below.
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Permalink | Comments (4) | Post your comment | Categories: Strange
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By Beth
May 8, 2009 2:02 PM | Link to this
That’s great, but do I have to go to the Uk to find one that fits? I am at a loss here…the line I used to buy has been discontinued & I haven’t found anything as good, since.
By Hillary
May 8, 2009 2:23 PM | Link to this
I agree. It’s wrong to charge more for a slightly larger size, but it’s also wrong to do the same with shirts and pants and EVERYTHING else… but it happens. My biggest issue is this: the fabric difference between a size small and an medium is the same as it is to go from XL to XXL and so on. So why punish only when it gets into the “plus sizes”? It doesn’t make much sense now does it?
By Starcastic
May 8, 2009 4:00 PM | Link to this
Beth…from the photos they dont look so big, unless they’re just hangin’ knee-level. Isabellas on Route 48 is the best, they can help with the baseball-in-a-tube-sock problem. Hillary…the cost difference isnt because of the “extra” fabric, its because the entire design is hanged and often must be fabricated on different equipment. It costs a lot more to make ANY additional sizes, especially if they only account for 10 or 20% of sales.
By Technician
March 11, 2011 8:08 PM | Link to this
I like this post style. It was a good read. computertechblog.tumblr.com