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Wednesday, October 15, 2008
Former Pacchia owner to open new upscale pizza restaurant inside mall
BEAVERCREEK — Local restaurateur Glen Brailey — founder of Pacchia who sold his majority ownership of the restaurant along with the building in April — will open a new upscale pizza restaurant inside the Mall at Fairfield Commons this winter.
Brailey said today, Oct. 15, that he is shooting for a mid-December opening for the as-yet-unnamed, 120-seat restaurant that will serve “California-style gourmet pizza and artisan salads.” The restaurant will be located in the mall space that once housed California Pizza Kitichen, which closed in November 2006.
“I wanted to get back to my roots,” said Brailey, who was co-founder of the Pizza Factory and whose Pacchia restaurant specialized in wood-fired gourmet pizzas when it opened.
Brailey said he recognized the current economic conditions are not ideal for opening a new restaurant. But he added, “Pizza is a good segment of the restaurant industry to be in right now. The economy is such that pizza is a popular food, it’s a social food, and the price points are right.”
The restaurant “will utilize fresh, natural, and often organic ingredients sourced from local and specialty purveyors to create innovative, avant-garde pizzas and salads,” Brailey said. The restaurant will offer several choices of sauces and varieties of cheeses and other toppings, and will cook in gas-fired brick ovens, he said.
The 5,000-square-foot space near the Sears entrance to the Fairfield Commons mall has an interior mall entrance as well as a separate outside entrance which will allow the restaurant to stay open later than regular mall operating hours, Brailey said. It will also have a patio dining area. A full bar will be available, and there will be live music on Thursday, Friday and Saturday nights.
Brailey thought he had a name picked out for his new restaurant, but a federal trademark search uncovered a restaurant in South Carolina with a similar name. So it’s “back to the drawing board,” Brailey said.
The restaurant will be open for lunch and dinner seven days a week.
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TweetCasual dining chains struggle for customers
USA Today has published a story headlined “Casual Dining Chains Hunger for Change” which details the falling sales and traffic in the restaurants and some of the strange tactics employed to reverse the trend.
Noting the drop in same-store sales and traffic, the USA Today story says, “And that was before the economy really went south. Now, who’s got dough to blow at a sit-down restaurant with prices rising at a rate that will make you sit up?”
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