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Home > Blogs > Uncorked > Archives > 2007 > January > 30 > Entry
‘Wine is finally entering the mainstream of American life’
That’s the conclusion of a wine-industry consultant as Decanter.com reports this morning that Americans consumed a record 300 million cases of wine in 2006. Despite the fact that per-capita consumption is still lower in the U.S. than in many other countries, the surge in sales last year prove that wine is “a rapidly growing trend” across America.
Do you agree?
Cheers!
Mark Fisher
Comments
By kate
February 1, 2007 1:13 PM | Link to this
At least in my neighborhood, wine consumption is increasing. I started a women’s wine group last fall. We meet every two months to taste, learn a bit, and talk. We started with Australian Shiraz, moved to champagne for the holidays and this Sunday, while the husbands and SO’s watch football, we’re trying even more champagnes from Australia, US, and Italy. Wanna guess on who will have the best evening?By Larry
January 30, 2007 10:19 PM | Link to this
I think the wine industry is doing a better job of damping the old perception that wine is an elitist drink and that you have to be some sort of French-speaking sophisticate to order wine. Sure, there’s still an undercurrent of that, but it’s not what it was a decade or two ago. You don’t even have to go to a wine store like Arrow or an upscale market like Dorothy Lane to find a decent selection of wine: Many Kroger stores have pretty nice wine departments, and that’s about as mass market is it gets. Sure, they have the usual plonk, but also have an increasingly wide selection of decent low- to mid-range wines. And we are (wink) doing our best to help the averages along. And my French is pretty poor!By steve
January 30, 2007 7:25 PM | Link to this
Good to hear that the overall consumption is increasing. I know I for one have upped the average consumption per capita !By TJ
January 30, 2007 4:58 PM | Link to this
I guesss with the given stats and figures it would be a trend. I know my now wife and I skewed those figures in a minor way: we purchased 8 cases of red, 8 cases of white and 6 cases of sparkling wine for our 300 person wedding. There were only 6 bottles of unopened red left and 2 cases of sparkling left! Aside from that we drink at least 1 bottle per week but we’ve done that consistantly for the last 2 years we’ve been living together. Prior to that it…it was the same. When one of us would visit we’d usually crack a bottle. I’d be interested to see if they post beer sales vs wine sales (Beer=Budweiser, Coors, Michelob…mass produced sales)