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Tuesday, February 20, 2007
Maybe this crybaby wine magazine editor needs to look in the mirror first
Decanter.com this morning offers up a story about the the demise of Wine X magazine and its editor’s complaints that the wine industry’s ignorance and short-sightedness doomed the magazine to failure after eight years.
Take a look at his comments, and answer me this: are you, like me, getting just a bit tired of listening to high-profile people blaming others for their failures?
Although I’m not in the target demographic that Wine X sought so hard to cultivate, it always seemed to me that the magazine was, well, trying too hard to appeal to that demographic.
Yes, that makes me just an old fuddy-duddy. But others of more youthful ilk shared the opinion. Take a look at this opinion piece from Salon.com from 1999. Here’s an excerpt:
Is there a smart, well-written … wine ‘zine out there for wine-drinkers of modest means, but discerning tastes? Wine X isn’t it. … Frankly, I don’t know how these folks have made it to Volume 3, Issue 5. Who reads this swill?
Okay, that might be a bit extreme — the magazine made it for nearly eight more years.
But rather than casting around for scapegoats for the demise of the magazine, maybe the folks at Wine X should just look in the mirror first.
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