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Saturday, September 29, 2007
New wine targets Christian consumers

Grapes of Galilee wine labelsIt comes from the land of Galilee, its vines nurtured by the waters of the Jordan River, where Jesus was baptized. Crafted “with the modern Christian in mind,” it’s “ideal for celebrations such as wedding receptions and communions, or any festive occasions when Christians seek a physical connection to their spiritual homeland.” So sayeth Haroz Vintners, makers of The Grapes of Galilee wines. Here’s what the winemakers had to say about their product in a news release:
“The history of this wine is something that we can all share together,” says UC San Diego student Adam Haroz, who founded import company Haroz Vintners with his father, Pini, after being inspired by a trip to Israel. “I hope to provide a way to strengthen the bond between Israel and many other people through bringing wine from Galilee to the houses of the Christian community.”
Israeli wines have made great strides in recent decades, and the Galilee region is best suited for viticulture. The high elevation, cool breezes, marked day and night temperature changes and rich, well-drained soils make the area ideal for The Grapes of Galilee’s cabernet, merlot and chardonnay varietals. All three Grapes of Galilee wines are currently available in the United States.
—Cabernet Sauvignon 2005 - Deep royal purple, showing herbal and black olive flavors backed up nicely by currants and wild berries. Soft tannins and good balance make the wine fun to drink. — Merlot 2005 - Medium bodied, with soft tannins and generous berry and black cherry fruits; very pleasant. — Chardonnay 2006 - Light gold, medium bodied, with citrus and tropical fruits on a lightly earthy background. Good balancing acidity keeps the wine lively and fruity.
The wines are currently available in retail stores in Connecticut, Georgia, Massachusetts, New Jersey and New York — and wholesale distributors in several other states are in the works. “This is a completely unique venture,” says president Pini Haroz. “No one else is doing anything like this.”
So there you have it. A wine born in Israel, marketed to Christians in America.
I wonder what the son’s major is at UC San Diego?
Cheers!
Mark Fisher
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