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Home > Blogs > Uncorked > Archives > 2008 > July > 02
Wednesday, July 2, 2008
Would you buy a wine from Hootersville?
This piece from Washington Post business columnist Cindy Skrzycki is an absolute hoot.
The column details the efforts of a group of Napa County winemakers to add the designation “Tulocay” to theier wine labels. The winemakers who petitioned the Alcohol and Tobacco Tax and Trade Bureau were enamored of the sound and potential marketing cachet of the word “Tulocay,” and turned up their collective noses at a designation that would have been more geographically correct: “Coombsville.”
The petitioner who wanted the change, a winemaker himself, told the Post, “We felt Coombsville sent kind of a redneck vibe.” Even one of the winemakers who opposed the Tulocay designation (because he runs a winery by the same name) said, “Coombsville sounds like it ought to be in Arkansas.”
Well good heavens, we can’t have that, now can we?
In the end, the feds rejected the change.
Perhaps now the winemakers will all sit down and come up with a new AVA. Hootersville, anyone? How about “Mayberry RFD?”
A tip of the wide-brimmed straw hat to Dennis Hall for passing along this little gem of a story …
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