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Wednesday, December 10, 2008
Wine as hedge fund: If the Dow drops, you get a rebate on ‘Bailout’ Napa cab
I am not making this up.
You can buy futures of Bailout Napa Valley Cabernet Sauvignon now, and if the stock market tanks between now and the wine’s release, you’ll get a rebate, also known as “stimulus checks,” to wit:
For $39, you purchase futures on an awesome 2007 Napa Cabernet currently aging in French oak barrels. The wine will be bottled in August 2009. If the Dow goes down, you get an economic stimulus check of $2 per bottle for every 100 point drop. If it goes up, then your 401K is looking good and the maximum of $39 is a steal for similar wines we produce that command $75+ at retail. Bull or bear, you can’t lose.
The web site’s lines just keep coming. “Own a share of an outstanding barrel — because soon enough we may all be wearing one,” the winery’s marketers say.
Only in uh-merr-cah.
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