Chipotle Mexican Grill will start offering queso dip at all restaurants today.
The chain announced it was going to “fulfill the wishes of queso lovers from coast to coast” by adding queso to its menu at all stores.
1. PRICES Customers can order queso on their entrée, or on the side in two sizes with chips. Prices vary slightly by city, but range from $1.25 to add it to an entrée to $5.25 for a large side order, the company said in a statement.
2. TESTING THE CONCEPT The company has been testing queso in 350 restaurants in Southern California and the Colorado area.
3. “REAL INGREDIENTS” “Although queso was the number one requested menu item, we never added it to our menu before now because we wouldn’t use the industrial additives used in most quesos,” said Steve Ells, founder, chairman and CEO at Chipotle. “Additives make typical queso very consistent and predictable, but are not at all in keeping with our food culture. Our queso may vary slightly depending on the characteristics of the aged cheddar cheese used in each batch, but using only real ingredients is what makes our food so delicious.”
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