Dayton brand gets new muscle

Legrand North America on Tuesday introduced C2G — formerly known as Cables To Go — as the company’s newest associated brand, the company said in an announcement.

The C2G brand joins Legrand’s brands and product lines including Ortronics, Quiktron and Electrorack.

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“This shores up C2G’s role within Legrand, and positions the Dayton team for a broader role offering power management products and physical infrastructure solutions,” a spokesman for the company said in an email to the Dayton Daily News.

Legrand bought Moraine-based Lastar, Inc., including its Quiktron and C2G divisions, in 2014.

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“Establishing C2G as a brand of Legrand will help to grow awareness of Legrand in the IT distribution channel and better represent C2G’s expanded line of solutions in the markets and channels we serve,” Nathan Bartholomew, vice president of marketing for Legrand Data Communications, said in the company’s statement. “These changes give us better market position by aligning with a single, strong, global brand — Legrand.”

C2G’s move to a brand of Legrand represents the next step in a process that began in 2014, when C2G first joined Legrand’s Data Communications division.

As a brand of Legrand, C2G’s offering of products and solutions now includes: cabinets, racks, cable management, and Wiremold raceway, power management products and solutions like power cords, power strips, and and an expanded range of transceivers, among many other offerings.

C2G, a brand of Legrand, has provided IT, audio-visual datacom cabling and connectivity products since 1984.

In 2007, Lastar moved from a Webster Street location Dayton to 3555 Kettering Blvd. in Moraine

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