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Dayton radio wave company now has sales partner

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By Thomas Gnau, Staff Writer Updated 10:26 AM Wednesday, February 10, 2010

The Dayton RFID (Radio Frequency Identification) Convergence Center now has a sales arm.

The center, based in Tech Town business park off East Monument Avenue, has partnered with Midwest Sales and Marketing LLC, the latter company announced.

Midwest Sales and Marketing will serve as a sales force for tenants of the convergence center, said Jo Ellen Schneider, Midwest operations manager based in Columbia, S.C.

Midwest has connections across the country, Schneider said, and the company can use those ties to market for center tenants who have commercialized products and technologies.

“They (the convergence center), of course, have been doing things on their own, but this is kind of a new step,” Schneider said Wednesday, Feb. 10.

There will be a Midwest representative — Larry Hufford — at a satellite office at the center. He will be in Dayton full time and can be reached at (937) 605-0135, Schneider said.

Tenants can work with Hufford on marketing products. “They can literally walk across the hall and let us know about it,” Schneider said.

The RFID (Radio Frequency Identification) convergence center — touted as the world’s first RFID business incubator — was an early Tech Town tenant last year.

RFID allows objects or people to be identified wirelessly via radio waves.

Contact this reporter at (937) 225-2390 or tgnau@DaytonDailyNews.com.

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