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Ruler stores, which average 19,000 square feet, offer low prices and an expansive selection of Our Brands foods. Ruler will open two new stores later this year.
"Liz's extensive grocery retail experience in procurement, marketing, advertising, management and operations will be an asset to our Ruler associates, customers and community," said Rodney McMullen, Kroger's chairman and CEO. "We have a lot of respect for the Ruler format and the customer it serves. Liz's talent and insights will help us sharpen our value-centric, small-format store."
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Ferneding is a graduate of the Farmer School of Business at Miami University and joins Kroger from ALDI, where she served in a variety of leadership roles for the last 11 years.
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“I’m excited to join the Ruler team to help further develop the format, grow the brand and enhance customer engagement,” Ferneding said. “I have admired the Kroger Co. both as a consumer and a competitor and have looked to the company throughout my tenure in the industry as a benchmark in grocery retail.”
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