Lay's unveils 4 new flavors with 'Flavor Swap' contest

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Lay's unveils 4 new flavors with 'Flavor Swap' contest

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Lay's / flavorswap.com
Lay's potato chips is asking Americans to help decide between four brand-new flavors and four classic ones. Lay's Flamin' Hot will go up against the all-new Lay's Fiery Roasted Habanero.

Snack food fanatics eager to exercise their democratic rights won't have to wait until November to rock the vote.

Lay's is asking Americans to " to unleash the power of their palates" and let their voice be heard during the brand's "Flavor Swap" promotion, in which devoted chip fans will help decide between four brand-new flavors and four classic ones.

According to a media release on FritoLay.com, customers can begin voting for their favorite flavors on Feb. 8.

4 classics vs. 4 new flavors! Voting starts on 2/8. Learn more at FlavorSwap.com

Posted by Lay's on Thursday, January 21, 2016

Fans can vote for their favorite flavor in each of the four “Flavor Swap” pairings, and enter a $1,000 daily give away. One fan will be eligible to win a $250,000 cash prize by placing their vote.

To cast votes and to be entered for a chance to win prizes, visit FlavorSwap.com to select your favorite flavor in each of the four categories including:

  • Heat Flavor Swap: Lay’s Flamin’ Hot vs. all-new Lay’s Fiery Roasted Habanero
  • Cheese Flavor Swap: Lay’s Cheddar & Sour Cream vs. all-new Lay’s Smoked Gouda & Chive
  • Barbecue Flavor Swap: Lay’s Honey Barbecue vs. all-new Lay’s Korean Barbecue
  • Spice Flavor Swap: Lay’s Kettle Cooked Sea Salt & Cracked Pepper vs. all-new Lay’s Kettle Cooked Olive Oil & Herbs

Fans can find all eight flavors in retail stores nationwide when voting opens February 8. Voting ends March 21.

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