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New Stratacache division links stores to shoppers

Customers can access catalogs, coupons, other data on store’s network.

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By Thomas Gnau, Staff Writer 7:17 PM Tuesday, September 13, 2011

DAYTON — A subsidiary of Stratacache, the Dayton-based provider of digital sign and marketing technology, is capitalizing on the parent company’s roots.

Stratacache is increasingly known for providing computer-controlled signs and menus for the Bloomberg financial news organization, McDonald’s restaurants and sports arenas. Stratacache formed SuperLumin Networks last year, and the subsidiary is developing products based on Stratacache’s work in computer cache technology.

Among the new company’s products is Nemesis Store Proxy, hardware and software designed to let shoppers and browsers use tablet computers and smart phones to browse store products, catalogs, YouTube videos and any number of bandwidth-greedy applications in the store.

Nearly anyone who wants speedier access to the Internet could use it, SuperLumin designers believe.

The technology is contained in a small black box. With it, stores can let customers access information without eating up bandwidth needed for other applications, such as credit card use, Wilson said. Schools can use the boxes, which can fit in a desk drawer or under a table, to allow students to tap into educational material.

Internet service providers in remote areas also can use cache technology, Wilson said. The Ohio Department of Job and Family Services uses similar technology, but from larger servers, to manage employee computer use, he said.

However the technology is used, shopping in a few years may not look much like shopping today.

“We hope so,” said Wilson, who worked for IT firm Novell for 21 years. “We’re counting on it.”

Polei said privately held Stratacache today has about 120 employees around the world, including about 50 in Dayton.

Contact this reporter at 225-2390 or tgnau@DaytonDailyNews.com.

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