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Kings Island using social media to fight proposed taxes

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By Denise G. Callahan, Staff Writer 10:33 PM Sunday, November 22, 2009

MASON — The giant sign in front of Kings Island reads “Mason wants to tax you ... tell them no.”

The city council will address a proposed 3 percent admissions and 5 percent parking tax during a meeting at 7 p.m. Monday, Nov. 23, at the Mason Municipal Center, 6000 Mason-Montgomery Road.

Spokesman Don Helbig said an estimated 200,000 of Kings Island’s customers have been e-mailed or notified via social networking and fan Web sites about the tax proposal.

The Beach water park, which would also be affected by the tax plan, has e-mailed 35,000 of its customers asking them to contact council.

As of Thursday, the city had received a couple dozen phone calls and more than 600 e-mails. A “couple” favored the tax, according to city spokeswoman Jennifer Trepal.

Pam Strickfaden, vice president and general manager of The Beach, said she has talked with people from the business community, who tell her this is a terrible time for a new tax.

The Northeast Cincinnati Chamber of Commerce has worked to discourage the tax since it was brought up two years ago, and Strickfaden said the Dayton Chamber of Commerce has offered to help.

“Their concern is certainly what ours is — its economic impact,” she said. “Economic impact on the region, on tourism, and how it’s going to affect every ancillary business that’s involved, not just the customers of The Beach and Kings Island.”

Kings Island Vice President and General Manager Greg Scheid said the proposal would tax people, not the park.

A family purchasing a four-pack of regular passes and one parking pass will pay an additional $13.40 in taxes.

City officials say the tax is needed to help fund the estimated $24 million Western Row Road and Interstate 71 interchange. They also say additional fire and police service is necessary when the attractions are open.

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