"Moana" pulled in an estimated $15.7 million, compared to "Frozen's" first-day box office numbers of $15.1 million.
For the entire five-day weekend, "Frozen" still holds the record: It's Thanksgiving weekend opening in 2013 was $93.6 million.
"Moana" focuses on a namesake teenager who goes on an adventure to help save her family.
Movie review aggregator site Rotten Tomatoes gives the film a 97 percent fresh score.
Early projections said "Moana" will surpass "Frozen's" Thanksgiving weekend record, but Box Office Mojo reported it's not likely and that an $85 million opening is more probable.
As of Friday, "Moana" remained No. 1 at the box office, pulling in an estimated $9.9 million and a two-day total of over $25 million.
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