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Clark Howard's Tips

Enterprise renting green cars at a premium

April 21, 2008

Are you willing to pay more for a car rental just to get a "green" automobile that's fuel efficient?

Enterprise Rent-A-Car -- the nation's largest car rental company -- is experimenting with 4 new offices in the Atlanta area offering fuel-efficient or hybrid vehicles at a premium price. Will people pay more for this at a time when we're experiencing record-high fuel prices?

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Clark recalls that Budget mounted a similar experiment several years ago in Los Angeles when the Prius was very popular. That experiment was ultimately a failure. But gas was much cheaper at that point. Today, it could be a different story.

Enterprise could potentially make a lot of green by going green. Would you pay more? Share your comments and tell us!

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