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CJ grad launches own clothing website

Luxury street wear line being sold online and locally at Flamingos.

Garrett S. Moore of Trotwood has launched a line of T-shirts called P.I.L.L.S. (People Inspired Loving Life & Style.)

Garrett S. Moore of Trotwood (top) has launched a line of T-shirts called P.I.L.L.S. (People Inspired Loving Life & Style.) Here, he is pictured with friends (from left) Rico

Jan Underwood Garrett S. Moore of Trotwood (top) has launched a line of T-shirts called P.I.L.L.S. (People Inspired Loving Life & Style.) Here, he is pictured with friends (from left) Rico "Dash" Bond, Justin Cason, Justin Hensley and Cody Lawson.

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By Amelia Robinson, Staff Writer Updated 12:24 PM Sunday, July 24, 2011

Garrett S. Moore says his T-shirts represent his philosophy about humanity.

“I love creative people. I love people who are different, who strive to be on their own path,” the Trotwood resident said.

A 1999 Chaminade Julienne Catholic High School graduate, Moore launched a website for his street wear line P.I.L.L.S (People Inspired Loving Life and Style) April 27 and is aiming it at such people.

The former New York fashion designer says his line sold at pillseverywhere.com is about expression.

“Everybody tells you (that) you have to be this way or that way,” Moore said. “My system is set up to let people decided how they will wear the clothes.”

Many of the statement T-shirts and hats in Moore’s line take on a paramedical theme, including styles named “Fresh is my addiction,” P.I.L.L.S Junkie and “A 150 MG Dose of Fresh.”

He is working on a shirt that pays tribute to former first lady Betty Ford. T-shirts are priced at either $30 or $36.

Moore has donated 5 percent of his sales to the New York artist support nonprofit Creative Capital since launching his site. He found the charity through the Andy Warhol Foundation for the Visual Arts. Moore said he is inspired by the late artist.

“Andy Warhol is the king of pop culture,” he said. “What I do basically is pop culture.”

His T-shirts featuring a QR bar code on the left sleeve are being sold at Flamingos in the Dayton Mall. He hopes to sell the luxury street wear line at other skate shops and sneaker boutiques.

Moore trademarked his label after graduating from Fashion Institute of Technology in New York. He returned to Dayton in 2008 after losing his job at Apple Bottom lifestyle brand due to the recession.

Moore said many have doubted his vision, but he said fashion design is what he was born to do.

Moore started drawing his own sneaker line at age 9 and said he still thinks big. The 30-year-old has a dream location picked out for his shop near American Eagle Outfitters and Aéropostale at the at The Greene in Beavercreek.

“There is a vacant spot,” he said. “That’s my store right there.”

Contact this reporter at (937) 225-2384 or arobinson@DaytonDaily News.com.

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