Brittany Moore takes a phone order at her business, Moore Dessert Please, a cupcake shop and bakery at 1003 Shroyer Road in Dayton. The Wall Street Journal has proclaimed that the gourmet-cupcake market is "crashing." Local gourmet-cupcake entrepreneurs beg to differ. They say southwest Ohio residents have proven they have a powerful -- and sustained -- hunger for cupcakes and other baked sweets, although some say they've expanded their offerings to keep up with the market. A UD professor says there's an inherent risk in jumping into a "trend" business, and as the market matures and becomes saturated, only those nimble enough to evolve quickly will survive in the long run.JIM WITMER / STAFF
Gourmet cupcakes have found a sweet spot with Dayton-area dessert lovers despite an increasingly saturated market and a recent Wall Street Journal article that described the specialty cupcake market as “crashing.”
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