A 30-second ad will air during the Super Bowl this Sunday in Dayton and Cincinnati that will try to stoke nostalgia among college students and grads, according to Business Insider.
“We took a look at ten of the most Natty-centric cities where our beer is loved and there are thousands of students, and took on the mission to protect their epic college memories,” Chelsea Phillips, vice president of value brands for Anheuser-Busch said in a prepared statement.
The Dayton region is home to the University of Dayton, Wright State University and the University of Cincinnati, Miami University and Ohio State University are both only around an hour or so away.
To enter the contest, students and grads are asked to post a video on social media that explains their inspiration for attending college.
In the post, they are asked to include the hash tags #NattyStories and #Contest and a green tab found on all cans inside a limited-edition 36 pack of Natural Light, according to the company.
Through May 6, the company will select 25 students who will each be awarded $40,000. To help spread the word about the contest, Natural Light has teamed up with Jake Johnson, an actor on the Fox sitcom called “New Girl” which stars actress Zooey Deschanel.
Below are the 10 markets considered “Natty-centric” cities where Natural Light’s commercials will air during the Super Bowl. People entering do not have to live in or be a graduate of a college in any of the markets though.
• Johnstown, Pennsylvania
• Dayton
• Lexington, Kentucky
• Madison, Wisconsin
• Columbia/Jefferson City, Missouri
• Columbus/Tupelo, Mississippi
• Montgomery, Alabama
• Kansas City, Kansas
• Cincinnati
• Pittsburgh, Pennsylvania
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