The Beach to reopen under new operator


The Beach to reopen under new operator

The Beach is back.

Adventure Holdings LLC, the parent company of Florida-based amusement park chain Adventure Landing, has signed a lease with an option to purchase the shuttered water park, which did not open for the 2012 season.

The park, formerly known as The Beach Waterpark, will be renamed The Beach at Adventure Landing.

Ralph Vilardo, Jr., the park’s former director of sales and safety, was named its general manager.

Vilardo said Adventure Holdings would invest about $1 million into three major areas: installing four new water slides, totally revamping the kid’s area and tearing out and reconstructing a new, modern wade pool.

The company would not disclose terms of the deal, including the amount paid for the lease.

Patrons who purchased season passes for the 2012 season will be contacted by Adventure Holdings with details on how to redeem their season passes for next year, even if they have taken advantage of area deals offered by The Beach in place of a refund earlier this year, Vilardo said.

“(Adventure Holding has) acknowledged that those core season pass holders were key to making The Beach survive for 27 years and hope that they’ll be a part of The Beach at Adventure Landing,” Vilardo said.

Adventure Holdings operates a group of 17 family entertainment centers in Florida, Kansas, Missouri, New York, North Carolina, Ohio and Texas. 2012 season passes to the park will be honored in the 2013 season.

“Today is a major milestone in the Adventure Holdings LLC story,” said Hank Woodburn, founder and president of Adventure Landing. “I look forward to welcoming back the dedicated supporters of The Beach in 2013 and hope they enjoy the upgrades and enhancements we plan to make to the park.”

The park will hire 500 seasonal employees and about nine year-round employees, Vilardo said.

“This is a very exciting development for the fans, supporters and employees of the Beach,” said Phil Smith, president and CEO of the Warren County Convention and Visitor’s Buraeu. “When the Beach announced it was closing last March, there was hope that it would only be for one year and it’s great news that this is the case.”

Smith called the Beach “One of the crown jewels in Warren County’s tourism crown.”

“Whenever we put together visitor’s packages and brochures the Beach was always a highlight and certainly a destination spot for visitors and residents of Warren County,” Smith said. “We’re thrilled it’s back.”

The tropical-themed Beach Waterpark opened in 1985 on 35 acres in Mason, offering more than 50 rides and attractions to visitors. Approximately 8,800 passes were purchased for the 2012 season before the water park announced March 9 it would not reopen for the summer.

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