Uber changed its logo and the Internet (mostly) hates it


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Uber changed its logo and the Internet (mostly) hates it

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Uber, the San Francisco-based mobile ride company, changed its logo and app icon from the old version (on the left) to the new design (on the right), and the Internet's response has been less than positive. (Source: Uber)

Sometimes, change is a good thing. In other cases, it's completely unnecessary, and the same could be said in the world of corporate logos.

Uber, the ultra-popular mobile ride company, decided to change its logo in an attempt to work in both "the atom" and "the bit," and using color patterns sourced from countries all around the world.

The company believed its previous logo looked "somewhat distant and cold," believing that it "belied what Uber actually is — a transportation network, woven into the fabric of cities and how they move," according to the company's website.

But a quick glance at social media would suggest that Uber's previous design was good enough:

Of course, Dayton Flyers fans only have to go back to last year when the University of Dayton was embroiled in its own identity crisis:

What do you think of the new Uber logo? Like it? Hate it? Let us know!

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