The company believed its previous logo looked "somewhat distant and cold," believing that it "belied what Uber actually is â a transportation network, woven into the fabric of cities and how they move," according to the company's website.
Of course, Dayton Flyers fans only have to go back to last year when the University of Dayton was embroiled in its own identity crisis:
What do you think of the new Uber logo? Like it? Hate it? Let us know!
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