Posted: 12:00 a.m. Wednesday, Dec. 5, 2012


Savvy Squirrel moves into downtown Troy


Savvy Squirrel moves into downtown Troy photo
Jim Witmer
Cherry Murwin talks with a consignor in her new upscale consignment shop called The Savvy Squirrel on the Troy Square. Staff photo by Jim Witmer

By Nancy Bowman


Cherry Murwin looked for more than a year for the right location for her upscale ladies boutique and consignments business.

She found that spot when she drove around the Troy Public Square and saw the former home of David’s Shoes off the square’s northeast quadrant.

“I saw the building and got tears in my eyes. I knew this was it,” Murwin said.

Following negotiations with the building’s owners, the Savvy Squirrel opened Nov. 1 on the first floor of 1 E. Main St. The store accepts newer items that are clean, gently worn and ready to hang. Name brands are preferred along with timeless brands, Murwin said.

So far women’s and juniors clothing is offered along with shoes, jewelry, bags and household items such as coffee tables.

Work is under way on creating a men’s area on the second floor, at the request of men who have visited the store. A use for the third floor also is being explored.

“We have lots of plans to bring the building back to life,” Murwin said.

A Huber Heights resident, she has previous experience in retail business. She is also owner of Dayton’s C Murwin Travel, which has organized shopping trips to the Snooty Fox upscale consignment shops in the Greater Cincinnati area.

The response to the Savvy Squirrel has been outstanding, with around 150 pieces coming into the store daily, Murwin said.

Karin Manovich of Troy Main Street Inc. said the store is a nice addition to the downtown.

“Interest in designer clothing and accessories at affordable prices is growing as a result of the economy. Already, Savvy Squirrel has drawn significant new foot traffic to downtown which helps all of our businesses,” she said.

What the business offers that makes it stand out: Name brand, designer clothing at affordable prices

How the business started: We began working on the business idea after seven years of running consignment shopping tours via our tour company C Murwin Travel

Customer comment: “I needed a prom dress on a budget. I found the perfect dress at the perfect price,” said Missy Ferguson, of Englewood.

How to contact the business: Hours are Monday through Friday, 10 a.m.-6 p.m. and Saturday, 10 a.m.- 4 p.m. The business web site is and the phone is (937) 310-2264.


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