Trotwood-Madison vs. Winton Woods
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2009-10 UD men's basketball
Pyramid Hill lights up
City of Dayton unveils new branding campaign
Wednesday, August 06, 2008
The tagline 'Dayton Patented. Originals Wanted' is displayed in the logo of Dayton's new branding campaign promoting the city's history of innovation and future energized by originality.DAYTON — A new branding campaign promoting Dayton will link the city's history of innovation with a future energized by that same spirit of creativity and originality.
The tagline is "Dayton Patented. Originals Wanted."
City officials launched the branding campaign today, Aug. 6, during a meeting at The Cannery with members of the Creative Class initiative, a regional community empowerment project focused on revitalizing the area's economic competitiveness.
The campaign will feature real Dayton "originals" telling their stories, Tom Biedenharn, the city's director of public affairs said.
"Whether it is the young creative entrepreneurs working for a local high-tech company, or residents like we see in South Park who are transforming their neighborhoods, or the artists who make up our diverse entertainment scene, we have many examples of how creative, imaginative, passionate people are still shaping Dayton's personality," Biedenharn said. "Just as the Wright brothers, Paul Laurence Dunbar and Charles Kettering did in their day, we have our own set of creative 'originals' putting their mark on Dayton today."
The theme evolved from community input that included focus groups, surveys and interviews around the region.
The goal is to highlight the many positive aspects the city has to offer and to reinforce Dayton's image as a great place to live.
"We feel strongly that Daytonians and people throughout this region should be the first to appreciate the many great things we have to enjoy," Dayton Mayor Rhine McLin said. "If locally we can acknowledge and embrace Dayton's distinct attributes and assets, then we can better tell our story to others, which helps us compete more successfully for new businesses and residents."
McLin added, that as a community, "we are often our own worst critics."
"Instead, we should better promote and capitalize on what makes Dayton a good place to live, to locate a business or to visit for fun and entertainment," she said.
The new branding concept pays tribute to the city's innovative history, as illustrated by the many patents that have been issued here, said City Commissioner Matt Joseph, an advocate of the Creative Class effort.
"We are still very much a community that attracts, welcomes and rewards originality – in ideas, actions and character," he said.
City Manager Rashad Young said the campaign will complement on-going efforts to attract and retain young professionals and the creative class.
"These smart, creative, energetic people are the kind of 'originals' we want to attract and nurture," he said. "They represent an important element to Dayton's long-term success, especially as we continue the transition from a heavy manufacturing-based economy to one centered around new and emerging technologies."
The city paid Nashville-based, North Star Destination Strategies $95,000 in 2007 to perform the initial research and development of the branding campaign. Dayton-based Penny/Ohlmann/Neiman will handle implementation of the campaign this year at a cost of $50,000.
Comments
By fiat cash(Let there be light)
September 18, 2008 11:36 AM | Link to this
Dayton Ohio where we are tested by criminal policies, inadequate funding and government backed (WPAFB)experimental tornado producing wind tunnels. No Power No Peace No Surrender Fiat !!!!!!!!!!!!!
By Shiny
August 24, 2008 9:15 PM | Link to this
If she is such a drunk and drug addict, why doesn’t someone follow her and you tube “her highness”!. If she is, prove it. If she is not, leave her alone.
By Mark
August 17, 2008 8:47 PM | Link to this
I think the city got this one right (unlike the Dayton Dev. Coalition with their “Get Midwest” campaign.) There will always plenty of curmudgeons out there that bemoan any action the City takes, but this branding campaign looks to be a great first step to building upon Dayton’s many assets. I challenege those that always feel the need to be so negative about the city and region to put that energy into just one small positive action, whatever that may be. I think the payoff would be huge.
By tbill
August 10, 2008 1:49 PM | Link to this
“Dayton: At least we’re better off than Portsmouth!”
By My $145,000 Idea
August 9, 2008 9:06 PM | Link to this
” DAYTON: INNOVATIVE MINDS IN AN INNOVATIVE STATE”
By DYTCTZN
August 9, 2008 8:58 PM | Link to this
“CITY OF DAYTON, THE MIAMI VALLEY’S CHOICE FOR GOOD TIMES , INNOVATION, AND FLIGHT
By DYTCTZN
August 9, 2008 8:54 PM | Link to this
“CITY OF DAYTON:THE BIGGEST JEWEL IN THE MIDWEST”
By Major Sam the Sheepdog
August 7, 2008 9:26 PM | Link to this
“Our Mayor Is A Drunk…And So Can You!’
By Coleslaw Flying
August 7, 2008 9:22 PM | Link to this
How about “Take Flight From Dayton”?
By DB Doug Brand
August 7, 2008 5:54 PM | Link to this
Dayton, Ohio… The Most Innovative Place On Earth.
By DB Doug Brand
August 7, 2008 5:13 PM | Link to this
Dayton, The most innovative place on earth!
By DB Doug Brand
August 7, 2008 5:02 PM | Link to this
I would like to re-iterate that I feel that this slogan, is better than Got Midwest. We can do better. I would like to invite everyone to come up with a better (+ posotive) slogan for the Miami Valley. I would like the Dayton Daily to sponsor a contest for local participants. On a grass roots level We can come up with a phrase or slogan that represents the Miami Valleys extra-ordinary innovations and contributions to the world. One that we can market our community with. It’s our community
By neelysmom
August 7, 2008 4:49 PM | Link to this
What a waste of $$$$$$. Northstar has come up with some of the most lame brands I’ve ever heard.
By Stephen Lahanas
August 7, 2008 4:46 PM | Link to this
Hi,
I still believe that the slogan and campaign I posted after the last branding fiasco in Feb. applies here:
“Miami Valley USA : Birthplace of Innovation, Where Opportunity Takes Flight”
The region and city of Dayton branding efforts ought to be combined. I built the following site and brochure in one week for free.
http://www.mvedc.org/index.html
http://www.mvedc.org/MiamiValleyUSA.pdf
By joe
August 7, 2008 4:30 PM | Link to this
and let’s not forget the good investment we made with the fountains at riverscape…that was a dayton patented idea!
By joe
August 7, 2008 4:26 PM | Link to this
McHat? LOL…..have you seen her weirdo eyeglasses? One eye square and the other oval…they make her look like a McGoof!
By joe
August 7, 2008 4:26 PM | Link to this
McHat? LOL…..have you seen her weirdo eyeglasses? One eye square and the other oval…they make her look like a McGoof!
By Dayton Dude
August 7, 2008 4:24 PM | Link to this
WARNING: Sarcasm ahead!
I have an idea, why don’t we patent a new economic system in Dayton where everyone is well off and no one is left wanting?
Oops, that would require a new mayor who doesn’t embarass the city. I wouldn’t care if the mayor were a white male, I would still vote him out if he was the embarassment that McLin is. Wake up Dayton!! Get someone who is a true business person not a clown community activist. Look at the big picture.
By GINA
August 7, 2008 4:01 PM | Link to this
How does that comment have anything to do with her skin color? You are the only one that brought it up.
By Outsider_looking_in
August 7, 2008 3:50 PM | Link to this
Read further down in the board Gina…just in case you missed it!
Sadly, Mayor McCheese will never be voted out of office, no matter how many lame slogans she creates. as long as she has access to a school bus and a couple cases of 40’s…her election is assuredthis is what happens when people elect people based on skin color and not qualifications.
By Way to Go!
August 7, 2008 3:46 PM | Link to this
Home Run!!! Great choice Dayton! I’ve never seen so many negative nannies as have posted on this board, but the truth is that this brand allows us to celebrate both our past, present and our future. It will help sell Dayton as an innovative place. Great work!
By City Living
August 7, 2008 3:39 PM | Link to this
People are negative because they are not being heard by our city leadership. I live in a neighborhood with a very active neighborhood assoc. and I have been involved in several items trying to get something done to improve this city and our neighborhood. IT IS LIKE HAVING SURGERY WITHOUT ANESTHESIA. Lets just have meetings to have another meeting to discuss the next meeting and “shout out” for the next meeting. TO SLOW should be the brand name.
By Outsider_looing_in
August 7, 2008 3:12 PM | Link to this
….BE SO NEGATIVE about Dayton and Mayor McLin. I read these boards on occasion and all you all do is complain and complain some more, waiting for someone to save Dayton…..
I agree with the posts that “it is no better in other cities, you will find something to complain about in Chicago, ATL, and elsewhere”. Mayor McLin has time set aside for citizens to go to her office and talk for 10 or 15 mins at a time. Make an appointment and voice your opinions and suggestions. Quit Your Crying!
By robert scott
August 7, 2008 3:09 PM | Link to this
$145K WHY? WILL IT TAKE THAT MUCH TO PUT DYING DAYTON TO FINAL REST? REMEMBER THIS,WHAT MAYORS DAD MADE MILLIONS ON THE LAND THAT I-35 NOW IS TRAVELED GOING WEST.REMEMBER WHAT MAYOR HIRED A MANAGER FOR RTA AND THE SCANDEL THAT FOLLOWED.I GREW UP IN EAST DAYTON AND RETIRED AT 63 I PRAY YOU THE PEOPLE THAT STILL THERE STOP THIS MADNESS THAT HAS TURN DAYTON INTO A GHOST TOWN
By GINA
August 7, 2008 3:05 PM | Link to this
Why bring gender and race into this. I haven’t seen any posts that even hint at that. Just yours. Why would you guess that’s what we want to say?
By Outsider_looking_in
August 7, 2008 3:01 PM | Link to this
Its interesting that each and every time something is written negatively about Dayton you want to blame Mayor McLin. The mayor has no more control over the city’s issues than what the voters allow her to have. Remember-Mayor McLin inherited alot of the city’s problems and it takes more than a few years to get a city back on track.
As I suspect alot of you want to say McLin is not doing her job, because she is a woman and a minority. I WONDER IF SHE WERE A MALE AND CAUCASIAN WOULD YOU ALL..
By Danny
August 7, 2008 2:49 PM | Link to this
“Dayton - Patently Awful” would be at least truthfully descriptive.
or
“Dayton - Patently Dying”
By robert scott
August 7, 2008 2:43 PM | Link to this
WHAT A WASTE OF $145k, WHY NOT TAKE IT OUT OF THE MAYORS AND HER CLOSES GOOD O PALS THAT SHE AND OTHERS OF HER CHOSING HAD MADE RICH PAY CHECKS.WANTA SAVE DAYTON AND TAX PAYERS MONEY VOTE FOR HER TO LEAVE OFFICE TODAY AND BEING A PERSON OF DAYTON OHIO BACK GROUND JUST MAYBE THIS ONCE GREAT TOWN CAN BE SAVED
By Nicola
August 7, 2008 2:24 PM | Link to this
I cannot believe that anyone would pay so much for a slogan that isn’t even remotely catchy or creative. If you want to build an image to attract people to the city, you should have a slogan that people will remember, want to repeat, and easily understand. I think you would have been better off going into some of the high schools in the area to some young daytonians come up with a more suitable, modern approach for a marketing slogan. A year of college tuition would have been a great trade.
By Daytonian
August 7, 2008 2:05 PM | Link to this
Why so many comments about Mayor McLin being drunk?? Does she have a substance abuse issue that is being covered up?
By dayton resident
August 7, 2008 1:49 PM | Link to this
I agree Samantha! I tried to get her out also. The demographics have changed in the city and the percentage left who can see the issues first hand are not enough to get the mayor (who I did not vote for) off their agenda and address common sense problems. I see it in my neighborhood Low-income families barely being able to afford house and do not know how to take care of it- they barely mow the lawn let alone pull weeds. Most do ghetto landscaping and rip everything out. Beauty,care-NOT!
By Tony D'Elia
August 7, 2008 1:45 PM | Link to this
I think I know what Dayton’s new slogan is trying to say, but I think they could do better. I’m afraid that it will create an image that Dayton doesn’t have good communicators. Maybe they should go back to “It’s great in Dayton.”
By anonymous comments
August 7, 2008 1:42 PM | Link to this
Lisa,
If you subscribe to the DDN, whatcha doin’ reading comments on da web site?
By Dayton Resident II
August 7, 2008 1:42 PM | Link to this
Not sure WHY Dayton needs to shell out $145,000 to have a brand? How does this really bring in business? Maybe I don’t understand how it all works.
By Lisa Reardin
August 7, 2008 1:37 PM | Link to this
I forgot to say that I was a loser too!
By DDN
August 7, 2008 1:36 PM | Link to this
Why can’t I comment on that other DDN story, the one that is supposed to make me feel sorry for illegal immigrants children after their parents are arrested for “trying to make a better life”. Boy I would have a good comment for that one. What ever happened to enforcing laws.
By Lisa Reardin
August 7, 2008 1:24 PM | Link to this
The DDN has convinced me to finally cancel my subscription - this paper and its continued encouragement of anonymous comments that obviously come from the losers in this region who have nothing better to do than spew their negativity, ignorance and bigotry is a disgrace to not only Dayton but the entire region. If you do nothing but complain while not doing anything to contribute, then move away or shut up. LOSERS! Way to go Mr. Esrati - you are the only one here with balls!
By wake up
August 7, 2008 1:23 PM | Link to this
Can anyone explain why with all the other things that money could be spent on that they are repairing the street curbs in Downtown Dayton? Is that wastebusters segment still on the news? I have been watching and a curb with a slight crumble in it is being torn out and replaced. Couldn’t that money be used to fight crime or something that we were all arguing about yesterday?
By CS
August 7, 2008 1:20 PM | Link to this
In response to “JB”
I find it funny that most want to blame the government when we “the people” are the ones who elect them and often times are the ones who look to them to be rescued from the very problems Dayton is experiencing. If you don’t believe me, look at the other posts. You can’t ask them to “save the world” and then criticize them for their methods. Perhaps “the people” should work on cleaning up the area themselves.
By Tess
August 7, 2008 1:14 PM | Link to this
Two questions: When does McLin come up for re-election? Who is the better choice?
By joe
August 7, 2008 1:12 PM | Link to this
WTF?
By SAMANTHA STEWART
August 7, 2008 1:06 PM | Link to this
I try to vote her out, but I think a lot of the votes come from people who are reaping the benefits of her decisions. Unfortunately those are not homeowners.
By David Esrati
August 7, 2008 1:02 PM | Link to this
A ton of negativity here- and a lot of finger pointing. If you don’t like Mayor McLin- vote her out. Also vote out the County Commission- they gave a ton more money to the DDC for “Get Midwest” Also- get rid of all the other small town mayors too- go to UniGov- pay a Mayor a real salary- and maybe, you can b***h. But the thing that’s bugging me the most: At least have the guts to sign your whole name if you want to call someone a name. Secondly- try running for office- or get involved.
By GLUS
August 7, 2008 12:55 PM | Link to this
“WATCH A GOOD FIGHT IN DAYTON”
By Gina
August 7, 2008 12:51 PM | Link to this
I’m sorry I cannot “step up to invest” in a BRAND, my property taxes are too high supporting the city’s lowlife. If I could step up to invest, it sure wouldn’t be for a BRAND, it would be for security since tax money is being spent on BRANDS and not things like Law Enforcement like it should. Clean up the city and then BRAND it.
By Focus
August 7, 2008 12:49 PM | Link to this
How can we nuture the young creative class as describe by City Mgr Young, when the city will not aggressively address the crime and the overall dirtiness of the city. CLEANUP DAYTON! Take Two items Crime and Abandon buildings and AGGRESSIVELY take action to solve these issues FOCUS and then we just MIGHT be able to retain the creative class who will stick around long enough to help solve other issues. The bad “Experience in Dayton” must be addressed FIRST!
By Bill
August 7, 2008 12:40 PM | Link to this
Wow money well spent. Remember the “Celebrate Dayton” Campaign it had CD posted everywhere (couldnt figure out if we were selling music or bank CDs). Our past is good but our present should say-our city goverment doesnt do anything but blame Bush (gee that wont work for long) is not afraid to wear hats instead of actually doing something about safety, parking, traffic, having businesses downtown-No wonder we made the Forbes Dying City List (actually unfair since they had no ‘hat’ category)
By Skeptic
August 7, 2008 12:39 PM | Link to this
To those who have responded: First, a brand and a slogan are two different things. A brand is meant to be a symbol, not just a catchphrase. Second, keep in mind some of the money will go to advertising the brand. Creating the brand is only the first step. Third, there is only so much the City can do without the private sector stepping up to invest, so it is foolish to think one person or leader could turn this around. Dayton needs ALL of us to join and continue these positive changes!
By Bo
August 7, 2008 12:36 PM | Link to this
It’s a good start, but the high Ohio tax rates drive-off most responsible businesses. You can thank out tax and spend Republicans in the Ohio Statehouse for that. I haven’t seen Jon Husted cutting any taxes yet…
By David
August 7, 2008 12:31 PM | Link to this
“Take Flight In Dayton”
By David
August 7, 2008 12:31 PM | Link to this
“Take Flight In Dayton”
By -
August 7, 2008 12:30 PM | Link to this
“Take Flight In Dayton”
By Jeff
August 7, 2008 12:23 PM | Link to this
“THE DEAD CITY”
By Dayton Resident II
August 7, 2008 12:15 PM | Link to this
How about “Welcome to Wright Town: Where we are Wronged by Government”
Anybody remember the “It’s Great in Dayton” slogan??
By Still Suggesting
August 7, 2008 12:14 PM | Link to this
get rid of the entire RTA board, the racist bus drivers, etc.; stop busing children all over town for a failed social experiment; tie the teacher’s and school board’s compensation directly to their results; cut the pay of the city commission and school board to the average wage of a Dayton worker, use the money left over for development…but most of what the area needs can’t be done by government: a cultural shift away from the whole stupid “ghetto” mentality- that’s up to “the community”.
By Stephanie
August 7, 2008 12:10 PM | Link to this
Thank God I live in Columbus and my Husband ( Dayton born and raised) had the common sense to realize he had to get out of there and fast. He has realized that Dayton has nothing to offer and never will, and never has. Crime, drugs, no jobs, no economy, Dayton will be the city that once was.
By Still Glad (continued)
August 7, 2008 12:07 PM | Link to this
More suggestions: shut down the rap/hip-hop clubs and strip clubs as nuisances (due to shootings, etc.), promote green roofs and green space in the city, partner with local media to promote positive city events, organizations, etc., work with surrounding communities for mutual economic development (Moraine with GM, Vandalia with the trap shoot, etc. - nearby areas need help too), move the RTA hub from the corner downtown, bring commerce downtown - the only grocery store has drug dealers in front
By RRYS
August 7, 2008 12:04 PM | Link to this
Only insiders will understand what “Dayton Patented” means — which defeats the purpose of attracting new investors and visitors. And even if a stranger to the area happens to grasp the slogan, touting Dayton’s past glories will fool no one — especially savvy corporate heads who will have thoroughly researched Dayton before planning any moves here.
Interestingly, the suburban areas around Dayton like Springboro and Beavercreek are still experiencing vigorous growth. Don’t let the decay of the
By JB
August 7, 2008 11:59 AM | Link to this
DB - your contest idea is terrific. Unfortunately it’s too simple and doesn’t fit the mold of “BIG GOVERNMENT” (at any level) having all the answers.
I mean come on - listen to the PEOPLE ? Why they are just serfs in a government servile state. What could they POSSIBLY know that “enlightened” politicians don’t ? Do you really think the peons in the “unwashed masses” can solve these “complicated” problems ?
“Yes, we can”
http://www.youtube.com/watch?v=JX8X_FsBCDk
By Ballgame
August 7, 2008 11:55 AM | Link to this
this is what happens when people elect people based on skin color and not qualifications.
By felixinKett1
August 7, 2008 11:53 AM | Link to this
I am surprised the Dayton Daily Democrat opened up comments again. Where is painfultruth.com? Good post by John. McLin is a joke and embarrassment as a rep for this city. Rey and rey just moved out 400 to Kett? Reason being they want happy employees who obviously do not want to be downtown. Bruce you are an idiot, next you will defend Dayton Public and say they need more money to buy gold chains and Mercedes
By Tolley
August 7, 2008 11:49 AM | Link to this
My 3rd grader could have come up with a better slogan, and it would have only cost 2 cookies and a juice box. $145,000 well spent Mayor McIdiot. Think of how many funky hats and votes you could have bought with that much money. Shout out to all the dummies that voted for you Mayor McHat.
By Bridget
August 7, 2008 11:48 AM | Link to this
On August 5, 2008, the United States Patent and Trademark Office issued 5 patents to people listing Dayton as their city. Dayton Patented doesn’t just refer to the past; it’s our present and future.
By Karon
August 7, 2008 11:48 AM | Link to this
Just put up exit signs on I-75 that say:
“Dayton left”. Cause it’s true.
Or put in a mass transit system that would bypass the urban sprawl of Dayton. That sign would be “Used to be Dayton”.
By Bridget
August 7, 2008 11:47 AM | Link to this
On August 5, 2007, the United States Patent and Trademark Office issued 5 patents to people listing Dayton as their city. Dayton Patented doesn’t just refer to the past; it’s our present and future.
By Ben
August 7, 2008 11:26 AM | Link to this
So all of you are going to vote for the next politician who promises big and great things for the city, without having a clue of what will make them stand out and do a great job? It cannot be someone who wants the salary or the power and prestige but someone who is working class and would take the position for what the average Daytonian earns in a year. They must be disciplined enough to believe in what Dayton can do to make itself a gem again, not what the State, Feds, or outsiders can do.
By Joe
August 7, 2008 11:24 AM | Link to this
new slogan cost how much? @145,000??? are you serious??? should have spent the cash on law enforcement… not only is dayton dying…don’t forget it’s also one of the most dangerous places to live. good job McHat
By woo hoo
August 7, 2008 11:20 AM | Link to this
Dayton Patented - Taxpayers Wanted
By Still Glad I Only Work Here
August 7, 2008 11:10 AM | Link to this
TinyMity - okay, suggestions: provide incentives and generous tax breaks to businesses coming to the Dayton area. Hire more police officers and police high crime areas; establish curfews in project housing. Get a mayor who doesn’t send “shout-outs” to “her people” in official meetings. Stop development of new homes and renovate the old ones; bulldoze the burned out/condemned crack houses and put trees, gardens, parks in their place. (to be continued…)
By garland
August 7, 2008 11:09 AM | Link to this
Maybe we could put it on the hip pocket of a pair of jeans.
By DB
August 7, 2008 11:09 AM | Link to this
I like it better than Got Midwest. I think that we can do better. My suggestion is that the Dayton Daily and local government leadership keep the ideas local. Set up this web site as a brainstorming site for suggestions. allow individuals to post an entry you have a chance of winning a prize less than 50,000 in value. Let readership vote. Give local political leadership have the final say. I bet a Local high school/college student can capture the prize.
By Steve C
August 7, 2008 11:01 AM | Link to this
No wander why the city is had trouble with $$$$$$ TO PAY some one over $145,00 to come up with with this!!!!!!!! WE ARE THE GEM CITY !!!!!!!!!!!!!!! and I will not charge you anything for that!!!!!!!!!!
By Chicago Lady
August 7, 2008 10:59 AM | Link to this
Mayor McLin, your slogan is not professional and is very elementary. You should be ashame to present it to the citizens to Dayton. Remember, your citizens and the community is only as strong as it’s leadership. You nor your city manager are capable of leading. Many proposals are made but few are implemented for setting Dayton on the right road. You can’t run a City without $$, great ideas, outstanding leadership, creativity, long-range planning, experience, Good people behind you, etc.
By Lisa
August 7, 2008 10:58 AM | Link to this
The average person will have no idea what this slogan means. It doesn’t flow. I had to say it over in my mind about three times before I “got it”—-and I have a Master’s Degree! Why did we pay a company in NASHVILLE to create it? What a total contradiction to wanting to keep jobs in the Dayton area.
To an outsider considering moving here, the slogan says nothing about our people, our arts, our culture or home life, our universities and colleges. NOTHING.
We need a “do over.”
By Tim Simon
August 7, 2008 10:55 AM | Link to this
To the Dayton City Management:
Here’s an idea…instead of wasting money we don’t have on slogans and logos we don’t need, why not try actually GETTING BUSINESSES TO COME HERE AND CREATE JOBS THAT AREN’T ALREADY FILLED BY OUTSIDERS?
By Tim Simon
August 7, 2008 10:55 AM | Link to this
To the Dayton City Management:
Here’s an idea…instead of wasting money we don’t have on slogans and logos we don’t need, why not try actually GETTING BUSINESSES TO COME HERE AND CREATE JOBS THAT AREN’T ALREADY FILLED BY OUTSIDERS?
By Been there
August 7, 2008 10:52 AM | Link to this
I was born and raised in Dayton, Lower Riverdale to be exact. I went to Dayton Public and graduated from “Colonel White” of course I know the name has changed, hence the quotes. I lived there until about 7 years ago at which time I left to find a better environment to raise my children. I still watch only the Dayon news and read the Dayton newspaper so I am current on events there. I would love to have a reason to move back to Dayton, there is so much I miss there, all of my family history is there, all of my favorite places. But in the end, this slogan is not it. More needs to be done to fix the problems in the city, rather than trying to make it look better with a slogan that does not even sound good and as has been mentioned, was not even designed in Dayton.
By Rob
August 7, 2008 10:44 AM | Link to this
Umm, why can’t we just keep the old “Gem City” moniker and go from there?
Of course, the gleem is off the Gem of late.
By What is in front of you
August 7, 2008 10:36 AM | Link to this
Before branding the City officials need to get real and do a SWOT analysis Strength,Weakness/Opps/Threats. Clearly the threats,crime,drugs,no jobs,abandon homes, out weigh the current opps. Weakness (city leadership)lack of. You must take care of what is in front of you NOW. Make Dayton safe clean it up aggressively. Get TOUGH. Branding is just a bandaid placed over a huge problem. Make SMART/common sense decisions and the citizens will rally behind it. People know what stupid is.
By hakko936
August 7, 2008 10:34 AM | Link to this
I understand what the city wants, but that is a ridiculous “slogan”.
By Sharon
August 7, 2008 10:32 AM | Link to this
I like Cody’s recommendations, especially Dayton - Taking Flight Through Invention and Innovation. And I bet his cost would have been a lot less than $145,000. Maybe the leaders (?) that be will take heed to some of these recommendations. One can only hope!
By April
August 7, 2008 10:28 AM | Link to this
What Dayton SHOULD do is try to get businesses in that can hire people that haven’t spend hundreds of thousands on an education and give them decent pay! We have people unemployed here because the jobs that are available pay nothing that a family can live on. While the economy has something to do with it, Dayton leaders can take a stand to keep jobs (like those in Moraine that went to talk to GM execs to keep the plant). I’m a creative and energetic person and I work in Dayton. Parking $$ sucks.
By TinyMity1
August 7, 2008 10:26 AM | Link to this
I never realized there were so many experts on urban living/development in this area! Since so many seem think this idea is a bad one, why not post a viable alternative instead?
As a life-long Dayton resident, what hurts me isn’t the slogan or the leadership, but the rank and file citizens with absolutely nothing positive to say. If I were an outsider considering a move to Dayton, these comments would worry me more than a national magazine article declaring the city as ‘dying’.
By chucktonian
August 7, 2008 10:25 AM | Link to this
Sadly, Mayor McCheese will never be voted out of office, no matter how many lame slogans she creates. as long as she has access to a school bus and a couple cases of 40’s…her election is assured
By RAE
August 7, 2008 10:23 AM | Link to this
IN 1 WORD, NO!!!!
By Glad I Only Work Here
August 7, 2008 10:17 AM | Link to this
Wow - $145,000 spent out of state to convince people that we’re innovative here - on four words and a ten minute Photoshop job. Doesn’t this shining example of government inefficiency showcase exactly why businesses shouldn’t come here? Remember this each time you pay your taxes and at the next election.
Heh…Mayor McHat. I like it.
By chucktonian
August 7, 2008 10:12 AM | Link to this
How about this:
“viva la day-uhn, one of America’s fastest dying cities, recently annexed by Mexico…”
By common cents
August 7, 2008 10:04 AM | Link to this
Slogan should be: “Wanted 1 Good Mayor”
By Cody
August 7, 2008 10:01 AM | Link to this
The city of Dayton had an opportunity to showcase itselt during its 100-year anniversary celebration of the first flight honoring the Wrigt Brothers. What happened? NO ONE CAME!! This new branding campaing will have the same effect. Stupid idiots! “Dayton Patented” doesn’t even make sense. How about something people can understand like. “Dayton-City of Innovation, Past and Present” or “Dayton-Taking Flight Through Invention and Innovation.”
By Spin Doctor
August 7, 2008 9:55 AM | Link to this
OMG! I hope you could hear a pin drop in the room with those “Creative Class” people. Did anyone speak up or vomit or fall over? I really thought we could learn from the atrocity of “Get Midwest” but I am sure the same pinheads who thought that was a great idea were involved in the “Dayton Patented” slogan. Oh, and this time we had to go to Nashville to find this type of brilliance. Didn’t we form the “creative class” so that we could tap into our own local geniuses???
Geesh…I give up
By UrbanDweller
August 7, 2008 9:54 AM | Link to this
Until this city starts investing in itself, it will go nowhere. $95,000 to a NASHVILLE-based company to perform the initial research and development of the branding campaign?!?!?!? There reason that there are no jobs available in Dayton is because our incompetent leaders keep outsourcing all the work to other cities.
By Corbin
August 7, 2008 9:54 AM | Link to this
Dayton doesn’t need a new slogan - IT NEEDS A NEW MAYOR!!! This fiasco proves that McLin is nothing but an ignorant, coke-bottle glasses wearing, useless sorry excuse for a Mayor. EVERY citizen of Dayton should be embarassed and ashamed that she represents them. What a useless piece of s*%t!!
By joe
August 7, 2008 9:47 AM | Link to this
We actually paid for that?! I live in Dayton and a turd by any other name is still a turd.
By jh
August 7, 2008 9:43 AM | Link to this
DAYTON PATHETIC! mayor wanted
By Ron
August 7, 2008 9:42 AM | Link to this
The city of Dayton needs a new mayor. During this mayor’s tenure, there have not been many changes in the communities. The only time the mayor is in the community is to solicit votes from the people. Unfortunately, this will not work for the next election. Hopefully the good citizens in Dayton are fed up enough to want a change. I would very much like to see the City of Dayton thrive once again. But with this mayor in office, I do not see it happening any time soon. If a new mayor is elected, it will take at least 2 years to clean up what these officials have destroyed.
Also, this slogan doesn’t do anything to improve the city. It is a waste of money and time.
Finally, it’s not over until God says it’s over. There is so much hatred and racism in the surrounding cities towards blacks especially in Dayton. Remember what goes around comes around and you reap what you sow.
By bobby
August 7, 2008 9:35 AM | Link to this
I am not offended by the branding campaign but by the new, consultant created, “Creative class”. Where is the creativity in following the lead of other cities chasing the same businesses and human capital? A stategic plan that focuses on importation doen’t solve the problem of of an undereducated lower class that requires more and more of the regions resources. It would be refreshing for the leadership of this community to address these folks with something more than a tax levy.
By Fed Up
August 7, 2008 9:22 AM | Link to this
My guess is, that this slogan was of the lowest bidded ones submitted and that is why they used it. This is just like our local Democratic leadership, if theye feel someone is going to make to much money on something, they can not allow that. You know smoething, I have never recieved a pay check from a homeless person
By nobi yuno
August 7, 2008 9:16 AM | Link to this
A couple more thoughts. One, if Dayton wants to grow into the future and not die on its laurals, it needs to use its gloried past in a way that reflects on its current and future states. In other words, yes, the Wright brothers and all that, but look at us today - large high-tech centers, lots of universities, all kinds of base-driven research and intelligence work, etc.
And yet this moronic logo uses a rubber stamp design and the past verb tense! Oh, that really screams “high tech.”
By Joe B.
August 7, 2008 9:15 AM | Link to this
Hey Bob…have you ever been to Columbus. It has made this ex-Daytonian VERY happy. Progress, excitement, vibrancy, happening. I am happy, and you could be too. Come on over!!!!!!!!!!!!!!!!!
By Punk face thats what I think
August 7, 2008 9:13 AM | Link to this
Puke face