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TV/MEDIA INSIDER

Plenty of Super reasons to watch NBC on Sunday

By Marc Katz

the Dayton Daily News

Friday, January 30, 2009

Of course I'm going to watch the Super Bowl on Sunday, Feb. 1.

You should, too, if you watch television at all.

There's something for everyone:

For the politician: NBC's Matt Lauer will interview the new guy, President Barack Obama, from the White House while many of his colleagues report from Tampa, where the game will be played later in the day. Since NBC is carrying the actual game (unlike ESPN, which is only carrying the pre- and postgame rigmarole), those folks are going all out.

Lauer, part of the weekday "Today" show, will be part of a special two-hour broadcast from 9 to 11 a.m. What isn't broadcast Sunday from the Obama interview will run Monday.

"Meet the Press" will be broadcast from 11 a.m. to noon. Presumably, it won't be about a basketball team trying to move the ball up court.

The historian: From noon to 6 p.m., the "Road to the Super Bowl" will be presented. At some point, you're going to feel like you wasted your time from September to now watching this happen.

The advertising enthusiast: Plenty of new commercials to be scrutinized, as if we had the money to buy the stuff they're showing.

The entertainment buff: Faith Hill singing "America the Beautiful," Jennifer Hudson singing the national anthem, and Bruce Springsteen and the E Street Band performing at halftime.

Sports fans: Well, the game.

I know. It's too much. No wonder the game usually gets lost in the mix, except for last season, when Gisele's boyfriend lost to the Giants. Got to admit, that game had some zip to it.

Look. It's a long day — and a long week for ESPN. Imagine, those guys have had their people in Tampa since Monday, broadcasting away. It's on radio, television, the Internet, somewhere in outer space.

But it's on, and you'll watch. You should. Pass the chips.

Contact this reporter at (937) 225-2157 or mkatz@DaytonDailyNews.com.

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