Chip and Joanna Gaines, who star in HGTV’s Fixer Upper, will open “little shops” in Target stores across the U.S.
The couple will launch “Hearth & Hand with Magnolia” inside Target stores starting on Nov. 5. The line will include house essentials, carrying everything from furniture and home decor to wallpaper, paint and rugs.
» INSIDE LOOK: Check out this sneak peek of the HomeGoods spinoff store
“Just as we’ve never created an exclusive line of product for a retailer before, Target has never done anything like this before either. Let me try to give you a visual: it’s like a little shop inside of Target. Jo keeps calling the look ‘modern farmhouse’” whatever that means. All I know is she’s so excited about this collection that she wants to register for our wedding all over again,” Chip Gaines said in a letter.
Read the full letter here.
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