JangoMail
Based: 1930 N. Lakeman Drive, Bellbrook.
Employees: Seven full-time. Just hired a marketing consultant to boost growth.
Sales: $5 million a year for the last two years. Hopes to double that within two years.
Quote: "Every year when the Inc. 500, 5000 (growth) lists come out, we're bombarded with calls and e-mails by private equity firms and venture capitalists ... (but) if I sold, I might be bored out of my mind." — Ajay Goel, JangoMail founder and programmer.
Source: Goel.
BELLBROOK — The Eastpoint Group recently was tasked with creating a Web site that would unite vendors, contractors, volunteers and the merely curious on Extreme Makeover Home Edition’s rebuilding of a home in Beavercreek earlier this month.
The Paragon Road company needed a mass e-mailing tool that would keep some 5,000 people up to date every day, all while bypassing spam filters and dodging other technical issues.
Eastpoint knew just whom to call: JangoMail.
Ajay Goel, a 1995 Centerville High School graduate, started JangoMail. Today, Goel splits his time between Chicago and his parents’ Centerville home. JangoMail and its parent, Silicomm Corp., remains based at a Lakeman Drive office, and though the company is 11 years old, it still has the feel of a well-funded start-up.
“I never really had a real job,” said a smiling Goel, 32. “I started the company when I stepped out of college.” (He graduated from Case Western in three years.)
Goel describes JangoMail as “a Web site that lets you send you mass e-mails to your customers and prospects. You can think of it as a ‘Gmail,’ but instead of sending one-to-one e-mails, person-to-person e-mails, you’re sending out an e-mail broadcasts to large numbers at a time.”
It does the job, said Jim Hassler, Eastpoint controller. Eastpoint created Coventry Fine Homes’ Web site — www.extremecoventryhome.com — for the recent Extreme Makeover project. The site’s e-mails were able to “blast through” daily to volunteers and others, without being derailed as spam, he said.
“It’s a great Web portal and online tool,” Hassler said.
Goel believes the tool’s “technical features” set it apart. JangoMail can connect to databases, such as Excel, and can offer more “insight” into customer behavior, he says. Available analytics tell JangoMail users if and when their e-mails are opened and if receivers clicked on links within messages.
Now, the company announced Monday, you can configure your Gmail account to use JangoMail’s e-mail server.
E-mail marketing is a field crowded with competitors, Goel acknowledged. He has about 1,800 active customers, with about 15 locally. And JangoMail gains about 15 new customers a week, losing only about five customers weekly, he said.
Said Goel: “We grow mostly organically through referrals and research and marketing.”
Contact this reporter at (937) 225-2390 or tgnau@DaytonDailyNews.com.
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