Many banks these days are offering to throw free money at you if you’ll open an account with them.
But while these offers can work to your benefit in some situations, you have to pay special attention to some gotchas…
Amid fierce competition for customers, banks are offering sign-up bonuses and getting the word out through direct mailers, online ads and other media.
These eye-popping offers of hundreds of dollars in cash are designed to both bring in new clients and poach existing customers from competitors.
These offers tend to be for both checking and savings accounts. Here’s a look at a few of the bonuses available right now specifically for opening a checking account:
* requires direct deposit
Most of these offers require qualifying activities, which typically include setting up direct deposit and making a certain number of debit card purchases each month (usually a minimum of 10).
The highest dollar rewards also require you to keep loads of cash with the bank — for example, the HSBC offer calls for you to have $100,000 on deposit! Meanwhile, the Chase offer requires that you keep a more modest $25,000 on deposit for 90 days.
Joel, one of the producers on the Clark Howard Show, recently took advantage of a sign-up bonus offer from Discover that required a $25,000 deposit for a minimum of 30 days. He’s been very happy thus far.
“I opened an online account with Discover recently and scored $200 for keeping my money with them for a month,” he says. “I specifically like their model for the ease of use.”
That ease of use Joel refers to includes a simple online sign-up process and not being required to set up direct deposit with Discover.
If you do decide to do a sign-on bonus with a bank, money expert Clark Howard has a key piece of advice:
Clark has long advised people to bank with credit unions and small local banks rather than the “giant monster mega-banks” as he calls Bank of America, Chase, Citi and Wells Fargo.
The consumer champ’s attitude has been shaped by the many instances of “customer no-service” from the big banks and what has proven to be a systemic pattern of taking advantage of customers, in some cases. (Hint: We’re looking at you, Wells Fargo.)
In fact, Clark has long said that “it’s not a question of if, but when” you’ll be done dirty by one of the nation’s four biggest banks, if you choose to do business with them.
So while we can’t decide for you whether you should or shouldn’t do a sign-up offer with a big bank, just keep this in mind as you weigh possible offers.
Be on the lookout for these common pitfalls:
It’s not unheard of for banks to report your sign-up bonus to the IRS as taxable income by issuing a 1099 for the amount they paid you.
Shortly after the recession, The Los Angeles Times reported Citibank was issuing 1099s to customers who got a 25,000 mileage bonus when opening a checking or savings account.
Unfortunately, Citibank gave the miles an overly generous rate of 2.5 cents per mile for tax purposes, which was well above the industry standard rate of 1.1 cents at that time. So somebody who got the 25,000 miles bonus instantly had $625 of extra taxable income!
This may not happen to you, but it’s something to remember if you’re considering one of these offers.
Be sure to read the fine print on these sign-up bonus offers. For example, HSBC will change a $25 fee if your account is closed within 180 days.
While these sign-up bonus offers can be great, you’ll want to go into this with eyes wide open.