The parent company of the Rave Cinema in Huber Heights will renovate the 16-screen cinema and will add beer, wine and frozen cocktails to the concession stand menu, Cinemark officials announced Thursday.
Cinemark Holdings, owner of the Rave Cinemas Huber Heights 16 at 7737 Waynetowne Blvd., said the multiplex will offer Luxury Lounger recliners in all auditoriums, an updated lobby and new concession stand and bar area. Plans call for the renovations to be complete in time for the 2015 summer movie season, Cinemark officials said in a news release.
“The Huber Heights complex has been part of the community for over 25 years,” Cinemark CEO Tim Warner said in the release. “This full remodel will enable us to continue to offer our guests the highest levels of comfort and technology.”
Scott Falkowski, Huber Heights assistant city manager, said the city is pleased that Rave is upgrading the theater — a popular venue in the city, thanks in part to its location just off Interstate 70.
Falkowski said the Waynetowne Boulevard corridor is seeing a revival, with the former Old Country Buffet site also being renovated for DaVita, Inc., a kidney-care provider.
“The fact that Cinemark is spending its own money to update the theater demonstrates its commitment to and confidence in the city,” Falkowski said.
The addition of adult beverages to cinema concessions is a growing trend in the industry. The Rave Dayton South cinemas in West Carrollton was a pilot project for the concept when it added alcohol in 2012. Industry officials say the move boosts concession sales and may attract more moviegoers as the industry competes with the steadily improving home-theater experience.
Texas-based Cinemark, which bought Rave in 2013, operates theaters in Beavercreek, Huber Heights, Piqua and West Carrollton.
Overall, Cinemark operates 488 theatres with 5,609 screens in 40 U.S. states and 12 countries in Central America and South America.