ELectronic Arts Inc. and On Location Experience will host the EA Sports Bowl at the Bud Light Super Bowl Music Fest on Jan. 31 with a lineup spotlighting homegrown stars including Ludacris, Migos, Lil Yachty, Lil Baby, Metro Boomin' and a DJ set from Lil Jon.
Tickets for the event, scheduled at State Farm Arena, will go on sale at noon on Nov. 9 at www.superbowlmusicfest.com/ (ticket prices TBA).
The Atlanta Music Showcase features several artists from the Quality Control Music stable – Migos and Lil Yachty among them – and co-founders Kevin “Coach K” Lee and Pierre “Pee” Thomas said their participation is obvious.
“Quality Control was born in the streets of Atlanta, so it made sense for us to participate with EA SPORTS to help showcase Atlanta hip-hop as the official kickoff to the biggest sports weekend of the year.”
In addition to the musical performances, fans will also be able to play EA Sports titles such as the latest versions of Madden, Fifa, NHL and NBA Live.
The Bud Light Super Bowl Music Fest will take place Jan. 31-Feb. 2 and is expected to draw about 45,000 fans.