Dayton radio station going commercial free

Starting this weekend, 95.3 The Eagle will give you even more 80s rock.

The radio station, a Cox Media Group Ohio company, will be commercial-free on Saturdays and Sundays. CMGO owns the Dayton Daily News.

“I don’t know of any other station in America that is doing this,” said Nick Roberts, vice president of marketing and branding for CMGO.

The decision to go commercial-free on weekends was inspired by 92.3 AMP Radio in New York.

Roberts said that station experienced a significant ratings boost after going commercial-free on weekend this summer through Labor Day.

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The Eagle, at 95.3 and 101.1 FM, will having commercial-free weekends starting at midnight on Saturdays for the foreseeable future, Roberts said.

“We are hoping people like the music so much they listen (more during the week),” he said.

The station has also improved the 80s music it airs, adding bigger rock hits from the decade. Its featured artist includes U2, Don Henley, Robert Palmer, Whitesnake, Toto, Bon Jovi, INXS, Tom Petty and John Mellencamp.

Roberts said 80s music has been proven to be even more popular in this region than elsewhere around the country.

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