In the ad, Kelly looks into the camera and says: “Of course men should not play girls' sports. OK, we all agree there,” before criticizing Schmidt on school funding issues.
Her campaign launched the ad after a Republican Governors Association ad featured a collegiate swimmer criticizing Kelly. That followed five other ads in which the RGA raised the issue, including one last week in which Schmidt says Kelly is aligned with groups pushing “the transgender agenda.”
The swimmer featured in the last RGA ad, University of Kentucky graduate Riley Gaines, said in a phone interview that she was surprised by Kelly's ad because, “It's not aligning with anything she's said thus far.”
Tim Shallenburger, a former state treasurer and Kansas Republican Party chair, said Kelly had to deal with the issue because it's important to many voters. He called Kelly's latest ad “pretty sly,” adding that she's “trying to catch Republicans.”
Joan Wagnon, a former Topeka mayor and Kansas Democratic Party chair, questioned whether Schmidt's stance will play well with moderate Republicans. But Wagnon also said that, had she been the candidate, she's not sure she would have made the ad.
"If you get sucked into those kind of tit-for-tat responses, it clouds your message,” she said.
Kelly is the only Democratic governor running for reelection this year, in a state that former President Donald Trump carried in 2020. That makes her a big target for the national GOP. But Democrats were buoyed in August, when Kansas voters decisively rejected a proposed amendment to the state constitution that would have allowed the Republican-controlled state Legislature to greatly restrict or ban abortion. Kelly opposed the measure, while Schmidt backed it.
However, Republicans see an opportunity to tap into suburban parents' frustrations with coronavirus-related school restrictions and what's taught about racism, gender and sexuality. They were encouraged by Republican Glenn Youngkin's victory in the 2021 governor's race in normally blue Virginia after making parents' rights in education a key issue.
Youngkin and Schmidt were set to campaign together Thursday in the Kansas City area, after a Sunday rally with Florida Gov. Ron DeSantis, a Republican who has pushed conservative education initiatives.
And Republicans across the U.S. have framed restrictions on transgender athletes as keeping competition fair and preserving opportunities for girls and women, though there are relatively few transgender athletes.
Several polls this year show majorities of Americans oppose transgender athletes competing in women’s and girls’ sports, including an NPR/Ipsos poll in June that showed about two-thirds of U.S. adults are opposed to allowing transgender student athletes to compete on women’s and girls’ sports teams. A Washington Post/University of Maryland poll in May showed only about 3 in 10 said transgender women or girls should be allowed to compete.
State Sen. Renee Erickson, a Wichita Republican and the leading sponsor of the two measures, said of Kelly: “She’s having to pivot and backtrack on her two vetoes, and I don’t think Kansans are going to buy it, quite frankly.”
Including Florida and Texas, 18 GOP-led states have laws banning transgender athletes from participating in youth sports, according to the Movement Advancement Project, a Colorado think tank promoting LGBTQ rights. In the Kelly campaign's statement Wednesday, spokesperson Lauren Fitzgerald noted that Republican governors in Indiana and Utah have vetoed such measures, although those vetoes were overridden by GOP-controlled Legislatures.
Critics say such bans are discriminatory, and that merely discussing them leads to bullying.
Kelly's veto messages for bills in 2021 and 2022 also said they would hurt the state's business climate. In her second message, she added that such proposals did not come from athletes or schools but from "politicians trying to score political points."
Associated Press polling writer Hannah Fingerhut contributed to this report from Washington.
Follow John Hanna on Twitter: twitter.com/apjdhanna