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Home-grown Mexican chain heads south — WAY south — for new restaurant

A home-grown, Kettering-based Mexican restaurant chain is invading the Deep South with a new location that is poised to open tomorrow, March 21.

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The newest franchise location for Hot Head Burritos will be in Auburn, Alabama. The town is home to Auburn University and is in the eastern part of the state, not far from the Georgia state line. And there is a second Alabama location of Hot Head Burritos already in the works in Gadsden, about 125 miles north of the Auburn restaurant. 

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“Our new location is ready to serve Auburn and its surroundings with the best burrito around,” Hot Head Burritos co-franchisee Z.A. Hughes told Auburn-area media in a release. “We’re excited to bring a brand-new option to the area, but we’re also committed to being good neighbors. We look forward to supporting local organizations that work to make Auburn the great area it is.”

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Hot Head Burritos was founded in Dayton in 2007 and now operates more than 70 locations in seven states. Its menu includes burritos, bowls, tacos, nachos, quesadillas, and salsas served in a build-your-own service concept similar to Chipotle and Subway, and available with eight sauces that range “from Mild to Wild,” as Hot Head officials put it.

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The locally based burrito chain also has been adding alcoholic beverages to many of its restaurants, with an emphasis on craft beers and margaritas. And Hot Head is renovating many of its restaurants to give them more of a cantina-like feel.

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Hot Head co-founder Ray Wiley is also co-founder of locally based Rapid Fired Pizza, which also is in the process of opening franchise locations in multiple states outside Ohio.

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