“The center gives our culinary team a fun, modern space to innovate and experiment with food trends, flavors, and ingredients to create new experiences for our customers,” said Daniel Hammer, Kroger’s vice president of culinary development and new business.
Kroger introduced its first restaurant concept Kitchen 1883 in November and launched its Prep+Pared Meal Kits earlier in the same year, which are available for purchase in stores and through ClickList. Kroger has plans to rapidly grow the footprint of Prep+Pared Meal Kits in 2018.
“Kroger has operated grocery stores since 1883; we know food,” Hammer said. “People will always eat, but the way they eat will always change. Our new center is one more tool we have to keep our pulse on customer trends and expand our foodie culture.”