Response was strong when the Dayton Ale Trail’s passport promotion launched back in June. By the first of August, the “initial run” of 10,000 blank passports was dwindling fast, and several breweries had run out of the passports that beer enthusiasts can get stamped with a purchase at each participating Dayton-area brewery.
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But yesterday, on Sept. 19, ale trail organizers delivered another 15,000 blank passports to area breweries, so those who had not yet launched their local-craft-brewery sojourn now have the opportunity to get started, according to Jason Moore, co-founder of Crooked Handle brewery in Springboro and an organizer of the trail.
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Moore said local breweries are collaborating with the Dayton Convention & Visitors Bureau on a promotional campaign to let beer enthusiasts know about the Dayton Ale Trail.
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Read our original coverage from late May to find out more about how the ale trail and passport program work — and the reward for obtaining all of the passport’s stamps.
*** ORIGINAL COVERAGE ***
Dayton-area breweries are collaborating on a brewery-passport promotion called "The Dayton Ale Trail" that includes a prize as a reward for those who visit each and every Miami Valley brewery.
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"Our local breweries take great pride in supporting each other, and this is just one more way to showcase Ohio's and, more specifically, Dayton's independently owned and operated craft breweries," Jason Moore, co-founder and brewmaster of Crooked Handle Brewing Co. in Springboro, and Michael Muncy, head brewer at Hairless Hare Brewery in Vandalia, said in a release.
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HOW IT WORKS
Copies of The Dayton Ale Trail passport are available at the 19 participating Dayton-area breweries, Moore said.
Those beer enthusiasts who complete the trail by visiting each brewery on the list and collecting every brewery's stamp on their passport (a purchase is necessary) can stop at Crafted & Cured in Dayton to pick up a Dayton Ale Trail 32-ounce "howler" container waiting to be filled with craft beers on tap.
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“The goal of this project is to show a collective support for all of our great local breweries, as well as to give an incentive for patrons to venture out past their normal watering hole,” Moore said.
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Plans call for the trail to be updated and reprinted each year for a June 1 release, Moore said.
Organizers have created a Facebook page devoted to the promotion at Facebook.com/DaytonAleTrail.
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