Wayfair spokesperson Julie Cassetina told ABC that black Christmas trees are "attention getters" and that they offer more chances for "creativity than traditional trees."
"Black Christmas trees are not only a unique statement piece, but they have their own mystical presence," Cassetina said. "[They] really help ornaments and string lights pop. You could deck them out with lighter-colored ornaments that'll really stand out against the black, or simply add delicate, white string lights that almost create a feeling of evergreens at night in the wilderness," she told the network.
She said Wayfair has seen around 2,000 searches for black Christmas trees this month alone.
A search of social media returned thousands of images of black trees, with 9,000 posts just on Instagram.
Treetopia also offers a collection of black Christmas trees and has a blog post on the best way to decorate them.