Brewery upsets some with 'free beer for Trump supporters' stunt

An Atlanta brewery has canceled some planned events after a reported free beer offer for Trump supporters was met with backlash.  (Photo by rawpixel on Unsplash)
Caption
An Atlanta brewery has canceled some planned events after a reported free beer offer for Trump supporters was met with backlash. (Photo by rawpixel on Unsplash)

Credit: rawpixel on Unsplash

Credit: rawpixel on Unsplash

Scottish craft brewery BrewDog has canceled planned events with Atlanta brewery Scofflaw Brewing after the latter's marketing stunt backfired.

The Scotsman reported Thursday that Scofflaw, which was set to participate in a series of events this weekend along with BrewDog, issued a news release to publications in the UK announcing that the "self confessed trailer trash brewery" would get people in the UK "beered up redneck style completely free of charge"

“But there is a hook...you have to be a Trump supporter,” the release said.

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After the backlash on social media, BrewDog tweeted that it had no prior knowledge of Scofflaw's promotion and that it would be canceling planned events.

“The Scofflaw release was announced without our knowledge or consent,” the tweet read. “We are in no way aligned with their position and we will of course be cancelling all the events and sending all of the beer back.

“We care about beer and people. Not hate.”

BrewDog then tweeted that it would run a promotion offering free beer.

“Following Scofflaw's Fake News earlier, we're going to run a very real promotion today - one free beer for anyone who supports LOVE not hate,” the company said. “Simply tell our staff, and enjoy a pint of Punk IPA, or any Headliner on us.”

For its part, Scofflaw tweeted that it also had no prior knowledge of the promotion.

“We did not approve or release said message and we are working with our PR firm @FRANKPUBLICITY to fix this error,” the tweet read. This post was done on our behalf without our consent or knowledge. More details and official release to come.”

The tweet erroneously tagged the incorrect Frank PR agency, however. Scofflaw Brewing is represented by UK-based Frank PR, according to The Scotsman.

"While we may have country roots, no one at Scofflaw or anyone associated with our brand, is rooted in hate," the company said in another tweet a few hours later. "Sad that a misrepresentation of who we are and what we do, gets lost quickly in an erroneous report. We'll share a pint with anyone."

Brewdog and Scofflaw initially announced a partnership in late 2017, giving Scofflaw access to the brewing and canning operation at BrewDog USA's new state-of-the-art U.S. headquarters near Columbus, Ohio.

The agreement, which was reached by James Watt, co-founder and CEO at BrewDog, and Matt Shirah, co-founder and president of Scofflaw, includes an expansion that will increase Scofflaw’s capacity to 30,000 barrels annually at its Atlanta brewery.

Scofflaw is the latest Atlanta brewery to come under fire of late due to political issues. Monday Night Brewing received some negative attention on social media earlier this month after agreeing to host an event for Georgia Republican gubernatorial candidate Brian Kemp.