"Does he want to win, or does he want to respond?" legendary GOP political operative Karl Rove said in an interview.
The billionaire's inability to let critiques or personal slights pass by without bringing them up again and again has been a persistent theme of the campaign. Trump's detractors say this is detrimental to his campaign and will send his rival Hillary Clinton straight to the White House.
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But Trump's trying to reassure people his approach is going to work out fine and says he wants to "maximize the time" left in the race.
You see it with the fight with a Gold Star family who criticized him at the Democratic National Convention. Or when, the day after he accepted the nomination, he renewed a conspiracy theory about Ted Cruz's father maybe having something to do with the JFK assassination instead of laying out his vision for America.
And he's warned us, calling himself a counter-puncher who responds "pretty strongly." And that works as a brash host of a reality show or even during a Republican primary. But this is the general election, and as the most unpopular major party nominee in polling history, there may come a time when his version of "going full blast" may not work out.