Then came Abrams, riding atop a white jeep with a crown of colorful balloons, and waving to supporters who chanted her name along the parade route.
This was not Abrams' first march in the parade. She and her rival for the Democratic nomination, former state Rep. Stacey Evans, both participated in the event last year before the primary.
But her focus on the event, which came after a round of Sunday morning TV appearances, underscored another shift in Georgia politics. Democrats have increasingly tried to use LGBTQ equality as an offensive tactic ahead of the midterm elections.
Other statewide Democrats have embraced gay rights, for certain, but didn't put it at the heart of their campaigns. The U.S. Supreme Court decision legalizing gay marriage and shifting political views on LGBTQ rights has helped cement a new Democratic approach.
It’s a strategy that was reflected down the ticket, too, with several other statewide candidates including Sarah Riggs Amico, the lieutenant governor nominee, also taking a high-profile role in the parade.
Much of the LGBTQ discourse in this election has revolved around the “religious liberty” legislation, a debate that has dramatically escalated since the last midterm vote in 2014.
Gov. Nathan Deal bucked his party in 2016 by vetoing a version of the bill, and some conservatives have vowed to revive it. In the run-up to the GOP primary, Republican Brian Kemp and most of the other contenders for governor vowed to sign the measure into law.
He and other supporters see it as a noncontroversial way to defend against what they view as a siege on Christian values and provide more legal protection to the faith-based. Opponents argue it amounts to legalized discrimination and warn of boycotts and other economic fallout if it's adopted.
Seeking to tamp down the controversy, Kemp said in August he would veto any legislation that veers from a federal version of the bill signed by President Bill Clinton.
Abrams contends that the 1993 law is “hostile and discriminatory” and would undercut Georgia’s business reputation, and highlights her opposition at every gathering of corporate types.
That’s a line she held on Sunday, when she assailed Kemp as someone “who will tell you that it’s OK to legalize discrimination.”
The Democratic Party of Georgia, too, echoed that attack and knocked Kemp for skipping the parade in a blaring press release.
Then it added an extra dig that noted, with mocking praise, that he "did advertise on Grindr," the gay dating app that's featured some of his digital messaging.