Despite the uncertainty, the retail trade group — which does not endorse presidential candidates — has remained confident that holiday sales will grow this season. The federation annual holiday forecast predicts retail sales will reach $655.8 billion, up 3.6 percent over last year.
“It’s hard to measure the psyche of the electorate and how their feelings about the election will translate into consumer sentiment,” the federation wrote on its website before Tuesday’s vote. “If they are unhappy about the current state of the American political system, does that mean they won’t go out and buy? We don’t think so.”
In a statement released Wednesday, the federation’s president and CEO Matthew Shay said the group was hopeful that “pragmatism will prevail over ideology” as Trump begins staffing his administration.
“With the holiday season upon us, retailers are glad that this unprecedented election is over, along with the divisive rhetoric and the impact it had on consumers concerned about their future,” Shay said. “The next few months will offer many opportunities for us to educate lawmakers on our priorities, such as tax reform and investment in our nation’s infrastructure, as well as pro-growth policies that create jobs and reward capital investment. If this election taught us anything, it is the importance of focusing on policies and programs that not only benefit today’s economy, but the economy of the future and our next generation of workers.”