A Hulu representative told Variety the company isn't commenting or providing information on the World Record Egg deal yet. The tease with World Record Egg might be related to Hulu's purchase of a 30-second ad in CBS' 2019 Super Bowl broadcast, Variety reported.
On Jan. 4, @world_record_egg posted a photo of a brown egg with the caption: “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.”
The account quickly had 2.8 million followers and set a record for the most-liked post when it hit 2.8 million likes. A month later, the account has 9.8 million followers, and the original post has been liked 52,038,507 times.