Walmart pulls retail ad that included n-word in product description

Walmart is under fire for a product on its website that used a racial slur.

On Monday, the website offered a wig cap for $7.28 that described its color as n-word brown.

The item began circulating heavily on Twitter once writer and comedian Travon Free, who has a significant following on the platform, tweeted to the retailer.

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Once the company got wind of the item, it was removed almost immediately.

"We are very sorry and appalled that this third party seller listed their item with this description on our online marketplace," Walmart said on Twitter. "It is a clear violation of our policy and has been removed, and we are investigating the seller to determine how this could have happened."

Walmart told The Huffington Post that product information is "provided by manufacturers, suppliers and others, and has not been verified by us."

After digging further, the retailer said the flub was caused by a business posing as a U.K. company called Jagazi Natural. The actual company does not carry the wig cap that was advertised.

"We woke up this morning to the news that someone has used our name Jagazi to list an item," the company said in a statement on its website. "Please beware that we are reporting this to as many people as we can and trying to get all the listings pulled down. The real Jagazi is a 100% black company for black people. People have often used our brand name to try and sell their fake products. Please be aware. Very sorry for all the distress this has caused. We are feeling the pain here as well. Most shocking!"

Walmart said it is in the process of suspending the fake account and continuing its investigations.

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