Procter & Gamble searches for next Mr. Clean

If you’re bald and ready to clean, then it’s your time to shine.

Cincinnati-headquartered Procter & Gamble is looking for the next Mr. Clean. The brand is looking for someone who can tackle dirty messes with his buff muscles, bald head, shiny gold hoop earring and classic white shirt.

The brand is launching an open casting call to find the new legend — and the role is attracting big talent. In August, actor Kellan Lutz tried out for the role in a private audition. Instead, they’ve decided to open the audition process up to the consumer public — male or female.

“I’ve portrayed some iconic characters in movies, and I was really excited to delve into what makes Mr. Clean tick,” Lutz said. “Along with his mental and physical prowess, I appreciate the fact that he is incredibly clean, hard-working, and has a great sense of humor and a killer sense of style. Whoever plays the next Mr. better have a spotless record.”


The winner will receive $20,000, a large supply of magic erasers and an all-expenses paid trip to New York City. Their photo will be featured in a 2017 limited edition calendar.

Mr. Clean is part of the P&G family, and its products include magic erasers, multi-purpose liquids and sprays, and concentrated cleaners.

There will be two in-person open casting calls: one in New York at 404 NYC (404 10th Avenue) on Sept. 7 from 2 p.m. to 6 p.m., and one in Los Angeles at Envision Studios LA (1756 22nd Street, Santa Monica) on Sept. 14 from 10 a.m. to 6 p.m.

>>> SOCIAL MEDIA: Follow reporter Kara Driscoll for more P&G news

If you can't make it to an in-person audition, you can enter a video online. Winners will be chosen based on creativity, usage of the Mr. Clean jingle and likeness in look and ton.

Cincinnati’s P&G is the world’s largest consumer products company. The company operates a logistics center in Union where more than 1,200 people work.

Think you’re the next Mr. Clean? Tweet us your photos to @karadriscollcox and @daytonb2b.

About the Author